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Pro Tip

  • Latest

Why audience context matters

Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...

Ryan Brock | Jul 15, 2020 at 1:18 pm ET

Pro Tip: Here’s how you need to work with Influencers on TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to...

Evan Horowitz | Jun 2, 2020 at 1:42 pm ET

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...

Evan Horowitz | May 13, 2020 at 7:57 am ET

 

Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...

Evan Horowitz | May 4, 2020 at 11:53 am ET

Pro Tip: It’s time to evaluate your martech budget

During the coronavirus crisis, it's important to make the hard decisions about what tools are essential and what are...

Delaney Kline | Apr 2, 2020 at 7:55 am ET

Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO...

Justine Rabideau | Feb 4, 2020 at 10:28 am ET

Pro Tip: Manage writers the way they want to be managed – with structure

Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval...

Ryan Brock | Jan 22, 2020 at 11:19 am ET

Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Here are 7 tips from our community we think are worth a second...

Wendy Almeida | Dec 26, 2019 at 8:00 am ET

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business...

Greg Heist | Dec 20, 2019 at 8:12 am ET

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful...

Andy Hardman | Dec 19, 2019 at 8:00 am ET

Pro Tip: Why you should stop using last-click attribution in Google Ads

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....

Justine Rabideau | Dec 10, 2019 at 1:28 pm ET

Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you're not...

Zenia Johnson | Nov 25, 2019 at 1:44 pm ET

Pro Tip: Every new project starts with breaking down silos

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive...

Amanda Glen | Oct 28, 2019 at 7:05 am ET

Pro Tip: Partnerships are critical in securing your martech stack

It’s past time to solidify the partnership with IT and security in your...

Jorge Garcia | Sep 30, 2019 at 2:29 pm ET

When to use a hotfix on your site during a sprint (and when not to)

Hotfixes can create chaos internally if things are done hastily and hurt the overall customer...

Greg Giletto | Sep 19, 2019 at 8:05 am ET
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