Retail Column
Marketers responsible for online, or even brick-and-mortar sales, have unique challenges and concerns involving every aspect of digital. In this column, our experts tackle the issues of importance to this group, helping them make the most of every time of year.
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
3 ways consumer shopping is changing in 2019
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
Brands lose consumer trust over ad trickery
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a...
Scarcity marketing: Does it still work?
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how...
How strong is your Amazon ‘health?’
Measuring five core components go a long way in achieving success on Amazon. Here's...
3 lessons learned from 89,000 Amazon fashion product pages
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product...
How does an omnichannel vision increase sales?
An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure...
3 powerful ways to maximize data to grow your e-commerce business
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment....
Everything is e-commerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...
3 ways customer data drives more impactful brand experiences
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to...
5 techniques to make free shipping pay off in the holiday season and beyond
Rethink your free shipping offers to better align with larger business...
The 5-step approach to driving retail growth
Here's what successful retailers are doing to survive and thrive in the current competitive environment....
5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent...
Without identity, retailer ad retargeting misses the mark
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion...
Why you’ll benefit from fully funding your core brand terms on Amazon
You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler...
Looking to grow into a C-level leadership role? Focus on e-commerce.
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their...
Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers...
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it....
The myths that keep you from winning on Amazon
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your...
I’m a customer. Please get to know me.
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities....