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Retail Column

Marketers responsible for online, or even brick-and-mortar sales, have unique challenges and concerns involving every aspect of digital. In this column, our experts tackle the issues of importance to this group, helping them make the most of every time of year.

  • Latest

Life after Google Shopping: Don’t be a one-trick pony

No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to...

Duane Brown | Jun 11, 2020 at 7:01 am ET

Blogging for Shopify: A unique SEO approach

Shopify stores may need to create blog content to rank for keywords that seem strictly...

Chris Long | May 26, 2020 at 11:15 am ET

Soapbox: As customers are forced to cheat on their favorite brands, will they come back?

Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...

Greg Heist | May 20, 2020 at 8:05 am ET

 

Coronavirus and the future of the supply chain

It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational...

Blaise Lucey | Apr 21, 2020 at 8:13 am ET

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own...

Mike Farrell | Mar 23, 2020 at 8:05 am ET

Why e-commerce companies need to build shipping costs into prices

Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase...

Sydney Wess | Feb 27, 2020 at 1:08 pm ET

How digital commerce marketing is reshaping search, marketplaces and social

Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of...

Taylor Peterson | Feb 20, 2020 at 3:21 pm ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:13 pm ET

Gifter CX: How to make a play for gift givers this holiday shopping season

Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday...

Sharon Joseph | Nov 21, 2019 at 8:47 am ET

Shopify to roll out Shopify Email to merchants

Shopify Email is the latest marketing app extension to be added to the...

Jennifer Cannon | Nov 5, 2019 at 11:00 am ET

Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year ago....

Jennifer Cannon | Oct 29, 2019 at 1:34 pm ET

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to...

Jennifer Cannon | Oct 23, 2019 at 2:28 pm ET

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and...

Aileen Cahill | Oct 16, 2019 at 3:21 pm ET

How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to...

Andrew Waber | Oct 11, 2019 at 2:35 pm ET

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...

Mike Farrell | Oct 4, 2019 at 2:02 pm ET

Gift-giving shopping behavior from religious holidays to relationships and beyond

New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...

Purna Virji | Oct 3, 2019 at 3:21 pm ET

Building housewares brands with brand response TV

It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain...

Karla Crawford Kerr | Sep 26, 2019 at 9:51 am ET

From the Edsel to the iPhone 11: Products with problematic designs

Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a...

Adam Dorfman | Sep 23, 2019 at 1:42 pm ET

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest...

Andrew Waber | Aug 29, 2019 at 12:03 pm ET

How brick-and-mortar retailers can succeed on Amazon

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as...

Adam Dorfman | Aug 23, 2019 at 2:55 pm ET
  • Previous Articles »
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