Retail Column
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Marketers responsible for online, or even brick-and-mortar sales, have unique challenges and concerns involving every aspect of digital. In this column, our experts tackle the issues of importance to this group, helping them make the most of every time of year.
5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right...
Want to win more sales this holiday season? Don’t bet the farm on digital
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data...
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will...
Why the C-suite loves loyalty
Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer...
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company's survival? Contributor Joe Hyland...
How retailers can put Amazon to work for them
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart...
12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are...
A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold...
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...
The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give...
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus...
Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of...
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your...
Data is the new currency, but are advertisers spending wisely?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're...
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media...
Retailers: Here are the building blocks for winning the digital shelf
As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data...
4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy...
How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your...
Five things retailers must do this summer to prepare for holiday shopping
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom...
Amazon advertising: Beyond Prime Day
Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re...
