Soapbox
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for...
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small...
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
Do the marketing principles we learned in college still apply today?
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your...
MQLs: What are they good for?
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to...
Soapbox: Hope is not a marketing strategy
When you give a creative team a strategic, authentic and singular insight, it will inspire great...
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
We need to be focused on what people are looking for and why we’re creating that...
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human...
Soapbox: Complex state privacy laws hurt all of us
In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy...
Soapbox: Your customers are everywhere, but here’s why you don’t need to be
In today's Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional...