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Conversion Rate Optimization

  • Latest

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET

6 of the best social listening tools for 2020

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...

Sponsored Content: Awario | Dec 19, 2019 at 7:30 am ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

 

Get inside the buyer’s brain to boost e-commerce sales

How you can apply scientific psychological principles to influence consumer behavior on your site. ...

Sponsored Content: Concordia University, St. Paul Online | Dec 17, 2019 at 7:30 am ET

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET

Machine learning for next-best offers

The ability to make predictions based on past purchase data creates a world of possibilities for creative...

Sponsored Content: Comarch | Dec 11, 2019 at 7:30 am ET

How to create a seamless cross-channel customer journey with call tracking

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...

Sponsored Content: Invoca | Dec 3, 2019 at 7:30 am ET

Stop managing your PPC campaigns the difficult way

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....

Sponsored Content: Adzooma | Nov 21, 2019 at 7:30 am ET

Make your remarketing more effective and less annoying with call tracking data

If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...

Sponsored Content: Invoca | Nov 13, 2019 at 7:30 am ET

Is it time to add a Journey Manager to your customer experience team?

Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....

Amy Gesenhues | Nov 6, 2019 at 3:31 pm ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

How to track traffic quality and boost conversions

Traffic quality is a key aspect of driving...

Sponsored Content: Finteza | Sep 19, 2019 at 7:30 am ET

The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....

Sponsored Content: SharpSpring | Jul 30, 2019 at 7:30 am ET

The third-party browser tracking cookie is dead. What’s next?

Why cookies are going away and how marketers can acquire more new customers without them using first-party...

Sponsored Content: Invoca | Jul 23, 2019 at 7:30 am ET

Personalizing customer experiences at scale

How human creativity and AI-based automation make a winning combination...

Sponsored Content: IBM Watson Marketing | Feb 19, 2019 at 7:30 am ET

Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can...

Sponsored Content: IBM Watson Marketing | Jan 29, 2019 at 7:30 am ET

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...

Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 at 7:30 am ET

The new world of marketing

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...

Sponsored Content: Provided By IBM With Insider Studios | Nov 26, 2018 at 7:30 am ET

No Credit: How advertisers miss 18% of conversions

Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person...

Victor Wong | Nov 21, 2018 at 8:00 am ET

3 signs it’s time to make the switch to account-based analytics

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Sponsored Content: Terminus | Nov 12, 2018 at 7:30 am ET
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