Coronavirus
7 marketing trends for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights...
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company...
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...
ABM’s corporate IP problem
Demandbase, Terminus and 6Sense...
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simplifi's CEO about...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting...
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing...
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next...
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...