Coronavirus
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting...
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing...
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next...
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
Soapbox: Customer-centricity in the new normal
All our underlying assumptions about what makes consumers tick need to be...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
Soapbox: Can adtech sourced data be used in the fight against COVID-19?
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact...
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns...