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Email Marketing

Email Marketing refers to the use of email to share marketing messages with customers and prospects. Although it may not be as glamorous as other online marketing tactics, when done right email marketing remains a very effective way of generating sales and/or leads.

  • Latest
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State of Email Marketing 2021 Benchmark Report

Learn what separates high-performing email marketers from the rest of the...

Digital Marketing Depot | Mar 24, 2021 at 2:07 pm ET
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5 habits of top-performing email marketers

Learn best practices of top-performing email marketers and why these strategies are necessary for your email program....

Cynthia Ramsaran | Feb 10, 2021 at 2:17 pm ET
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Meet BIMI: The brand-boosting email security marketers must have for 2021

Show your trademarked logo on email communications. Join us for this live webinar to learn...

Digital Marketing Depot | Jan 12, 2021 at 3:36 pm ET

 

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How Barnes & Noble is coping with COVID

The bookseller has boosted its BOPIS and curbside pick-up...

Kim Davis | Nov 2, 2020 at 1:12 pm ET
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How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation...

Rodric Bradford | Sep 25, 2020 at 9:59 am ET
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Epsilon launches brand consideration metrics at individual level

Said to be an industry...

Kim Davis | Sep 2, 2020 at 10:12 am ET
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10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...

Rodric Bradford | Aug 20, 2020 at 10:51 am ET
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How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails...

Kim Davis | Jul 8, 2020 at 10:52 am ET
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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...

Kyle Henderick | May 27, 2020 at 12:35 pm ET
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The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to...

Pamela Parker | Apr 15, 2020 at 4:00 pm ET
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What should you expect from a B2B Marketing Automation Platform?

If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...

Pamela Parker | Apr 9, 2020 at 5:50 pm ET
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What are the differences between B2B marketing automation platforms?

Here's what you should look for when making comparisons between marketing automation...

Pamela Parker | Mar 30, 2020 at 3:35 pm ET
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What a developer community can tell you about martech

A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...

Pamela Parker | Mar 24, 2020 at 5:13 pm ET
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9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET
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Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield

All marketing now is being done against the backdrop of the pandemic....

Greg Sterling | Mar 13, 2020 at 3:11 pm ET
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Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...

Ryan Phelan | Mar 12, 2020 at 12:45 pm ET
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Improve email deliverability and opens by 10% or more and protect your brand

It’s time to take control of your email! Join our email experts for this live...

Digital Marketing Depot | Mar 11, 2020 at 1:27 pm ET
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MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 10, 2020 at 12:00 pm ET
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Everything marketers need to know about BIMI: The latest email standard

The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for...

Jennifer Cannon | Mar 9, 2020 at 11:59 am ET
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Got Email? Get brand protection and higher open rates

Join our email experts for this live webinar and learn how to improve deliverability and opens by 10% or...

Digital Marketing Depot | Mar 4, 2020 at 2:30 pm ET
  • Previous Articles »
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