Email Marketing
Email Marketing refers to the use of email to share marketing messages with customers and prospects. Although it may not be as glamorous as other online marketing tactics, when done right email marketing remains a very effective way of generating sales and/or leads.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation...
Epsilon launches brand consideration metrics at individual level
Said to be an industry...
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to...
What should you expect from a B2B Marketing Automation Platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation...
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
All marketing now is being done against the backdrop of the pandemic....
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
Improve email deliverability and opens by 10% or more and protect your brand
It’s time to take control of your email! Join our email experts for this live...
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
A quick round up of the latest marketing technology news and...
Everything marketers need to know about BIMI: The latest email standard
The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for...
Got Email? Get brand protection and higher open rates
Join our email experts for this live webinar and learn how to improve deliverability and opens by 10% or...
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing...
Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI...
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing capabilities....
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...