Email Marketing
Email Marketing refers to the use of email to share marketing messages with customers and prospects. Although it may not be as glamorous as other online marketing tactics, when done right email marketing remains a very effective way of generating sales and/or leads.
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Email’s humble beginnings and the birth of tracking pixels
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail...
LinkedIn’s new privacy setting prohibits marketers from exporting emails
A new privacy setting allows users to keep their email address from being...
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...
Step up your email personalization game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for...
How to make your emails shine bright during ‘Gray November’
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
Why nothing matters more than your email’s subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement....
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your...
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come...
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and...
Unlocking the full potential of transactional emails
Columnist Len Shneyder advises marketers how to get the most out of their transactional emails without stepping over the line....
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs....
How to structure your email program to retain customers
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to...
The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email...
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant...