Email Marketing
Email Marketing refers to the use of email to share marketing messages with customers and prospects. Although it may not be as glamorous as other online marketing tactics, when done right email marketing remains a very effective way of generating sales and/or leads.
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your...
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out...
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday rush....
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...
Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing...
Verizon Media policy shuts down bot-controlled inboxes from reporting data
Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
The social media marketing week in review: A round up of news and announcements you may have...