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Events

  • Latest

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in...

Kim Davis | Jan 11, 2021 at 2:35 pm ET

Hacking the virtual event stack

Examine your current and future audience needs when choosing your virtual event...

Rodric Bradford | Nov 19, 2020 at 4:22 pm ET

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for...

Kim Davis | Nov 19, 2020 at 4:21 pm ET

 

How the USO became a veteran at hosting virtual events

Microsoft Teams, Verizon and Facebook all played key...

Rodric Bradford | Nov 10, 2020 at 3:06 pm ET

ON24: The trend to virtual events is not reversible

ON24 launches Conversion Tools to put intent data in the hands of...

Kim Davis | Sep 30, 2020 at 10:39 am ET

Facebook launches free ‘paid online events’ for SMBs and others

The new all-in-one tool will be free for at least a year, the company...

Greg Sterling | Aug 14, 2020 at 5:33 pm ET

Selecting the right digital platform for a virtual event

The decision-making process behind...

Rodric Bradford | Aug 3, 2020 at 3:03 pm ET

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

A dispatch from the "new normal" home...

Scott Brinker | Mar 26, 2020 at 10:40 am ET

Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending...

Ginny Marvin | Mar 25, 2020 at 9:31 am ET

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...

Jennifer Cannon | Nov 26, 2019 at 2:00 pm ET

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday rush....

Jennifer Cannon | Nov 25, 2019 at 12:07 pm ET

Is it time to add a Journey Manager to your customer experience team?

Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....

Amy Gesenhues | Nov 6, 2019 at 3:31 pm ET

MarTech East keynote: Better marketing starts with better orchestration

At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....

Taylor Peterson | Sep 18, 2019 at 2:27 pm ET

Life is like a stack of martech

Scott Brinker shares his views on the state of martech across different organizations and the eight p's of martech....

Jennifer Cannon | Sep 17, 2019 at 4:05 pm ET

Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...

Taylor Peterson | Aug 27, 2019 at 1:08 pm ET

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey...

Amy Gesenhues | Jul 19, 2019 at 9:28 am ET

Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers....

Taylor Peterson | Apr 15, 2019 at 3:04 pm ET

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi

A look at how the top Super Bowl brands performed across digital channels during the big game....

Amy Gesenhues | Feb 4, 2019 at 3:14 pm ET

Everything is e-commerce: Big takeaways from CES

Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...

John Cassillo | Jan 15, 2019 at 2:12 pm ET

Facebook’s year of apologies (to marketers)

Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in...

Amy Gesenhues | Dec 26, 2018 at 9:00 am ET
  • Previous Articles »
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