Events
Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead
A dispatch from the "new normal" home...
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday rush....
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of martech....
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey...
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers....
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
A look at how the top Super Bowl brands performed across digital channels during the big game....
Everything is e-commerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...
Facebook’s year of apologies (to marketers)
Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in...
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime...
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game....
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Super Bowl ad rankings: Trust your gut or employ rational thinking?
What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to...
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name....
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad...