Events
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Super Bowl ad rankings: Trust your gut or employ rational thinking?
What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to...
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name....
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad...
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year....
Pepsi takes top honors in Twitter’s inaugural #BrandBowl
The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP...
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...
The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big...
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship...
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and...
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into...
Five things retailers must do this summer to prepare for holiday shopping
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom...
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local...
YouTube unveils its new lineup of original programming
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated...
Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox...
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...
[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
In this week's show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of...
It’s time to get ready for the holidays (Yes, really!)
It's February, and you know what that means -- the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why...
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...
