CES: Consumer Electronics Show
What Is CES?
CES is the acronym for Consumer Electronics Show, a massive industry tradeshow event held annually in Las Vegas, Nevada. Every year, technology manufacturers and vendors from around the globe unveil their newest inventions.
Below is Marketing Land’s coverage of discussion panels and keynotes from the event, plus latest tech advances in mobile devices, wearables, home automation, audio / visual and entertainment units, among others – with attention to how marketers can leverage new features.
#CES Live Blog: Facebook & Target On Mobile & Digital Marketing
How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las...
Vice’s Digital Chief: Unfollows Are The Most Important Social Media Metric
What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s...
CES Live Blog: 2016 Media Outlook: Group M & Nestle
What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES...
CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them”
"It's not challenging our core business; it's helping our core business," he says on growth of...
Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the...
Live Blog: The CES Panel On Twitter, Media & Entertainment
TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies...
Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan
What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk...
Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram...
Live Blog: The CES Panel On Native Advertising
Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES...
Infographic: The Social Media Winners Of CES 2014
Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and...
Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014
Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford &...
Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014
Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with Twitter CEO Dick Costolo...
What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”
It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her...
Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More
In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native...
Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing”
Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff,...
Schmidt On CES: “There’s Always Android Products That We Don’t Know About”
Think Google exercises super-powers over Android? Think again. One of the jobs Googlers are doing this week at the CES is to spot new Android...
Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration
Google executive chairman Eric Schmidt says Google+ content is not being favored over Twitter and Facebook by Google’s search engine....
Steve Ballmer’s Last CES Keynote: Metro, Metro, Metro & Windows, Window, Windows
If you were expecting big news from Microsoft CEO Steve Ballmer’s final CES keynote, forget it. “Windows Store” for...
Google’s Eric Schmidt To Speak At CES, YouTube To Keynote
Having the top Microsoft executive keynote the Consumer Electronics Show in Las Vegas is an annual tradition. For Google, its top executives...