• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home

Christmas & Digital Marketing

Below are stories from Marketing Land relating to Christmas. Also see Your Guide To Santa Trackers for our Santa tracker coverage at our sister site Search Engine Land. For stories about online commerce and the Christmas / holiday shopping season, see our extensive Holiday Retailer area.

  • Latest

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...

Jennifer Cannon | Nov 26, 2019 at 2:00 pm ET

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday rush....

Jennifer Cannon | Nov 25, 2019 at 12:07 pm ET

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey...

Amy Gesenhues | Jul 19, 2019 at 9:28 am ET

 

Facebook’s year of apologies (to marketers)

Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in...

Amy Gesenhues | Dec 26, 2018 at 9:00 am ET

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime...

Amy Gesenhues | Dec 5, 2018 at 4:28 pm ET

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads....

Amy Gesenhues | Nov 9, 2018 at 10:55 am ET

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...

Sponsored Content: Verisign | May 23, 2018 at 7:30 am ET

Optimize your holiday marketing dollars – long after the Christmas lights dim

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into...

Jordan Elkind | Jan 18, 2018 at 8:41 am ET

Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom...

Tom Mucklow | Jul 27, 2017 at 11:55 am ET

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local...

Adam Dorfman | Jul 18, 2017 at 12:25 pm ET

It’s time to get ready for the holidays (Yes, really!)

It's February, and you know what that means -- the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why...

Dave Davies | Feb 9, 2017 at 1:00 pm ET

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase

According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in...

Amy Gesenhues | Oct 27, 2016 at 6:15 am ET

Dark social dominates holiday sharing [RadiumOne data]

Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related...

Matt McGee | Sep 22, 2016 at 8:05 am ET

REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day. ...

Pamela Parker | Oct 29, 2015 at 1:18 pm ET

Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October

The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers....

Pamela Parker | Oct 22, 2015 at 10:53 am ET

Online Browsing Remains Strong During Christmas Week, But Conversions Slow

Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report....

Pamela Parker | Dec 30, 2014 at 12:07 pm ET

Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+

If you need an update on Santa's progress, your favorite social media site might have...

Danny Sullivan | Dec 24, 2014 at 3:58 pm ET

How Google Became A Santa Tracker Tradition To Rival NORAD

Will future generations think of Santa tracking as synonymous with Google as past ones have thought of for...

Danny Sullivan | Dec 22, 2014 at 9:00 am ET

Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game

This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12 days,...

Steve Hall | Dec 18, 2014 at 2:13 pm ET

Target Teams With Improv Everywhere For Elaborate Christmas Carol Stunt

The retailer orchestrates a feel-good stunt for a video distributed via email, social media and PR...

Steve Hall | Dec 17, 2014 at 3:47 pm ET
  • Previous Articles »
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok