Christmas & Digital Marketing
Below are stories from Marketing Land relating to Christmas. Also see Your Guide To Santa Trackers for our Santa tracker coverage at our sister site Search Engine Land. For stories about online commerce and the Christmas / holiday shopping season, see our extensive Holiday Retailer area.
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into...
Five things retailers must do this summer to prepare for holiday shopping
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom...
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local...
It’s time to get ready for the holidays (Yes, really!)
It's February, and you know what that means -- the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why...
Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in...
Dark social dominates holiday sharing [RadiumOne data]
Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related...
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day. ...
Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October
The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers....
Online Browsing Remains Strong During Christmas Week, But Conversions Slow
Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report....
Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+
If you need an update on Santa's progress, your favorite social media site might have...
How Google Became A Santa Tracker Tradition To Rival NORAD
Will future generations think of Santa tracking as synonymous with Google as past ones have thought of for...
Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12 days,...
Target Teams With Improv Everywhere For Elaborate Christmas Carol Stunt
The retailer orchestrates a feel-good stunt for a video distributed via email, social media and PR...
Unruly Ranks 2013’s Top 10 Christmas Video Ads
Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas...
Where’s Santa Claus? This Year, Just Type “Santa” Into Google
If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to get a...
8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx
When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got on...
How Ad Retargeting Ruined Christmas
Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of...