Grammys
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
A CMO’s View: How the Grammys & Intel teamed up to create Lady Gaga’s David Bowie tribute
Grammys CMO Evan Greene shares details around his brand's partnership with Intel and the role it played in this year's...
Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...
After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released...
Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet
Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets...
Look Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys Hat
Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there’s a...
