Grammys

A CMO’s View: How the Grammys & Intel teamed up to create Lady Gaga’s David Bowie tribute

Grammys CMO Evan Greene shares details around his brand's partnership with Intel and the role it played in this year's...

Amy Gesenhues | Apr 14, 2016 at 1:00 pm ET

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...

Jason Warnock | Mar 3, 2015 at 10:15 am ET

After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released...

Martin Beck | Mar 7, 2014 at 8:46 am ET

Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...

Ginny Marvin | Mar 3, 2014 at 11:24 am ET

Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets...

Amy Gesenhues | Jan 29, 2014 at 4:21 pm ET

Look Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys Hat

Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there’s a...

Danny Sullivan | Jan 27, 2014 at 4:54 pm ET