Oscars
DiCaprio’s Oscar Win Sets New Twitter Record
Sorry, Ellen DeGeneres, but Leo's award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar's...
Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...
After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released...
Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says...
Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet
Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Social Media Predicted 80 Percent Of Big Oscar Winners
People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being...
Oscar Searches And Social Mentions: Who Won The Night?
Late last night, Google posted the top Oscar-related search queries — on Twitter. Best supporting actor winner “Jared Leto,”...
How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying
Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s &...
Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone
Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking...
Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too
There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But...
Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars
Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during...
