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Oscars

  • Latest

DiCaprio’s Oscar Win Sets New Twitter Record

Sorry, Ellen DeGeneres, but Leo's award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar's...

Matt McGee | Feb 29, 2016 at 1:59 pm ET

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...

Jason Warnock | Mar 3, 2015 at 10:15 am ET

After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released...

Martin Beck | Mar 7, 2014 at 8:46 am ET

 

Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says...

Matt McGee | Mar 4, 2014 at 8:22 pm ET

Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...

Ginny Marvin | Mar 3, 2014 at 11:24 am ET

Social Media Predicted 80 Percent Of Big Oscar Winners

People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being...

Greg Sterling | Mar 3, 2014 at 11:16 am ET

Oscar Searches And Social Mentions: Who Won The Night?

Late last night, Google posted the top Oscar-related search queries — on Twitter. Best supporting actor winner “Jared Leto,”...

Greg Sterling | Mar 3, 2014 at 11:00 am ET

How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying

Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s &...

Danny Sullivan | Mar 3, 2014 at 2:13 am ET

Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking...

Danny Sullivan | Mar 3, 2014 at 12:03 am ET

Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too

There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But...

Danny Sullivan | Mar 2, 2014 at 11:51 pm ET

Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during...

Danny Sullivan | Mar 2, 2014 at 10:19 pm ET
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