Super Bowl Advertising
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The NFL’s crowning of a league champion in American football is also the world champion of all television commercial advertising opportunities, and those TV campaigns usually include significant digital campaigns as support.
Tune in here for the latest marketing news and updates about official Super Bowl advertisers and commercials, plus coverage of Super Bowl-related social media marketing campaigns by national brands and creative advertising agencies.
Also see Super Bowl 51 Advertisers: Brands gearing up for game day, our tracker covering all the advertisers participating in Super Bowl 2017. The tracker is constantly updated with new entrants, as well as with embeds of the latest full-length commercials and teaser ad videos.
On game day, be sure to watch Marketing Land’s Annual #Hashtag Bowl. It features a live blog review of all the ads that air, as well as our counts of hashtag usage and awards to social networks and advertisers that won the Super Bowl on the social media front.
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...
[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
In this week's show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of...
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...
Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Budweiser's "Born the Hard Way" earned more than 435K shares on game day, nearly double won by the No. 2 most shared Super Bowl...
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser's "Born the Hard Way" - an immigration story about founder Adolphus Busch coming to America - was the most watched ad on game...
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%
From a high of 57% three years ago, hashtags were only in about one-third of...
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share...
Super Bowl LI advertisers: Here are the brands gearing up for game day
Super Bowl Sunday is finally here and we've got the full list of this year's Super Bowl LI commercials and teaser ads....
Today’s the day: The 2017 Marketing Land #HashtagBowl is here!
Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into...
Google Home to star in new Super Bowl LI commercial
After Amazon promoted Echo with an ad during last year's Super Bowl, Google Home gets its turn in the spotlight this...
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!...
Audi uses Super Bowl ad to drive home importance of equal pay for women
"Pay equality is a big message for a big stage," says the brand's vice president of marketing, Loren...
[Podcast] Marketing Land Live #43: Cool, creepy and contemporary — Super Bowl LI ads hit the web
In this week's podcast, we talk about the current crop of Super Bowl ads that have been pre-released online -- the ones that are cool, a few...
What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis...
KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels....
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch's pursuit of the American...
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...
Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
The brand tries to pull off a seductive Mr. Clean, but some viewers may find the iconic character comes off more scary than...
Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring "Star Wars" actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl...
