Super Bowl Advertising
The NFL’s crowning of a league champion in American football is also the world champion of all television commercial advertising opportunities, and those TV campaigns usually include significant digital campaigns as support.
Tune in here for the latest marketing news and updates about official Super Bowl advertisers and commercials, plus coverage of Super Bowl-related social media marketing campaigns by national brands and creative advertising agencies.
Also see Super Bowl 51 Advertisers: Brands gearing up for game day, our tracker covering all the advertisers participating in Super Bowl 2017. The tracker is constantly updated with new entrants, as well as with embeds of the latest full-length commercials and teaser ad videos.
On game day, be sure to watch Marketing Land’s Annual #Hashtag Bowl. It features a live blog review of all the ads that air, as well as our counts of hashtag usage and awards to social networks and advertisers that won the Super Bowl on the social media front.
Super Bowl ad rankings: Trust your gut or employ rational thinking?
What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to...
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name....
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad...
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year....
Pepsi takes top honors in Twitter’s inaugural #BrandBowl
The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP...
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...
The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big...
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship...
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and...
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...
[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
In this week's show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of...
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...
Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Budweiser's "Born the Hard Way" earned more than 435K shares on game day, nearly double won by the No. 2 most shared Super Bowl...
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser's "Born the Hard Way" - an immigration story about founder Adolphus Busch coming to America - was the most watched ad on game...
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%
From a high of 57% three years ago, hashtags were only in about one-third of...
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share...
Super Bowl LI advertisers: Here are the brands gearing up for game day
Super Bowl Sunday is finally here and we've got the full list of this year's Super Bowl LI commercials and teaser ads....
Today’s the day: The 2017 Marketing Land #HashtagBowl is here!
Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into...
Google Home to star in new Super Bowl LI commercial
After Amazon promoted Echo with an ad during last year's Super Bowl, Google Home gets its turn in the spotlight this...
