SXSW

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Why SXSWi is chicken soup for the marketer’s soul

Marketing isn't all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW...

Sheldon Monteiro | Mar 28, 2016 at 9:15 am ET

As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing....

Sanjay Dholakia | Mar 11, 2016 at 9:38 am ET

How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those...

Sheldon Monteiro | Mar 10, 2016 at 11:47 am ET

From Meerkat to location-based ad technology, columnist Aaron Strout takes a look at the hottest mobile trends at SXSW Interactive...

Aaron Strout | Apr 2, 2015 at 9:38 am ET

Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an...

Pamela Parker | Mar 19, 2015 at 1:55 pm ET

Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all,...

Pamela Parker | Mar 9, 2014 at 9:00 am ET

While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are...

Martin Beck | Mar 7, 2014 at 1:15 pm ET

Even for the initiated, getting ready for South by Southwest Interactive can be overwhelming. But for the uninitiated, preparing for a first...

Martin Beck | Mar 6, 2014 at 10:10 am ET