SXSW
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Why SXSWi is chicken soup for the marketer’s soul
Marketing isn't all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW...
Lessons from the sports world: How all marketers can drive “fanatic” brand engagement
As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing....
4 tips to break into the C-suite and become a chief marketing technology officer
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those...
3 Key Mobile Takeaways From SXSW Interactive
From Meerkat to location-based ad technology, columnist Aaron Strout takes a look at the hottest mobile trends at SXSW Interactive...
The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi
Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an...
How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a...
Eric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’s
While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are...
#SXSW Preview: Marketing Land Heads To Austin
Even for the initiated, getting ready for South by Southwest Interactive can be overwhelming. But for the uninitiated, preparing for a first...
