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World Cup

  • Latest

LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video

As the FIFA Women's World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team....

Steve Hall | Jun 9, 2015 at 5:58 pm ET

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...

Jason Warnock | Mar 3, 2015 at 10:15 am ET

Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever

Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all...

Amy Gesenhues | Jul 30, 2014 at 2:17 pm ET

 

Winning At #RealTimeMarketing On Twitter

The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing...

Jim Yu | Jul 29, 2014 at 8:59 am ET

Twitter Bets Big On World Cup, Scores With Engagement Records

Like Germany’s national soccer team, Twitter entered the 2014 World Cup with the highest of expectations. Germany, extremely talented but...

Martin Beck | Jul 15, 2014 at 8:10 am ET

Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook

Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s...

Martin Beck | Jul 14, 2014 at 1:55 pm ET

Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1

Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the...

Amy Gesenhues | Jul 11, 2014 at 9:29 am ET

World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans...

Amy Gesenhues | Jul 10, 2014 at 10:44 am ET

Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win

Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was...

Martin Beck | Jul 1, 2014 at 1:06 pm ET

KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes

Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And...

Martin Beck | Jun 30, 2014 at 4:52 pm ET

Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand...

Martin Beck | Jun 25, 2014 at 7:41 pm ET

Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy

It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident...

Martin Beck | Jun 24, 2014 at 5:33 pm ET

How To Win With Email During The World Cup (There’s Still Time!)

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5 million...

Dela Quist | Jun 20, 2014 at 10:50 am ET

Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the...

Amy Gesenhues | Jun 19, 2014 at 9:00 am ET

Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?

The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and it...

Martin Beck | Jun 16, 2014 at 9:45 pm ET

#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers...

Martin Beck | Jun 13, 2014 at 4:30 pm ET

ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search

ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list...

Amy Gesenhues | Jun 13, 2014 at 3:42 pm ET

Twitter Is Using Bing Translation On Mobile Apps, Web Timelines

Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s...

Martin Beck | Jun 13, 2014 at 11:37 am ET

McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire?

McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for....

Martin Beck | Jun 12, 2014 at 7:08 pm ET

Facebook And Twitter Want You To Talk About The #WorldCup On Their Field

Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be called water-cooler conversation, are both...

Martin Beck | Jun 10, 2014 at 2:02 pm ET
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