World Cup
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
As the FIFA Women's World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team....
Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can...
Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever
Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all...
Winning At #RealTimeMarketing On Twitter
The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing...
Twitter Bets Big On World Cup, Scores With Engagement Records
Like Germany’s national soccer team, Twitter entered the 2014 World Cup with the highest of expectations. Germany, extremely talented but...
Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook
Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s...
Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1
Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the...
World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.
After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans...
Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win
Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was...
KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes
Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And...
Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand...
Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident...
How To Win With Email During The World Cup (There’s Still Time!)
The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5 million...
Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat
Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the...
Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?
The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and it...
#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined
The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers...
ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search
ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list...
Twitter Is Using Bing Translation On Mobile Apps, Web Timelines
Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s...
McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire?
McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for....
Facebook And Twitter Want You To Talk About The #WorldCup On Their Field
Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be called water-cooler conversation, are both...
