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Facebook: Instant Articles

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  • Latest

Facebook advertisers can now manage where Instant Article, in-stream video ads appear

Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery...

Amy Gesenhues | Sep 10, 2018 at 10:00 am ET

Facebook & Instagram ads granted accreditation by the Media Rating Council

Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors....

Amy Gesenhues | Apr 5, 2018 at 6:15 pm ET

Facebook now displaying related stories & share info for articles as part of ongoing News Feed test

Facebook's News Feed test, launched last October, expands to give users more context around news headlines....

Amy Gesenhues | Apr 3, 2018 at 5:36 pm ET

Facebook gives more than 50 publishers access to ‘Breaking News’ label

The site first rolled out its "Breaking News" indicator in a test run last November that included a small number of local and national...

Amy Gesenhues | Mar 5, 2018 at 4:47 pm ET

Facebook will create a section for ‘hard news video’ within Watch

Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell...

Tim Peterson | Feb 13, 2018 at 8:59 am ET

Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not

To address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could...

Tim Peterson | Feb 9, 2018 at 3:19 pm ET

Facebook refunds advertisers for mobile video ads played out of view

Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of...

Tim Peterson | Nov 6, 2017 at 5:24 pm ET

Facebook details Instant Article subscription program as test launch nears

The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a...

Tim Peterson | Oct 19, 2017 at 5:50 pm ET

Facebook will tell brands where their ads appeared, ban certain content from carrying ads

Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature...

Tim Peterson | Sep 13, 2017 at 1:14 pm ET

Facebook will stop displaying Instant Articles within Messenger

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer...

Tim Peterson | Sep 12, 2017 at 2:17 pm ET

Facebook will rank links to slow-loading pages lower in people’s news feeds

Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s...

Tim Peterson | Aug 2, 2017 at 11:26 am ET

Facebook plans to start testing Instant Article subscriptions as soon as October

Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as...

Tim Peterson | Jul 19, 2017 at 2:57 pm ET

News media seek to wield antitrust law in negotiations with Google, Facebook

News Media Alliance wants to collectively bargain with the big platforms to secure more ad...

Greg Sterling | Jul 11, 2017 at 12:29 pm ET

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may...

Tim Peterson | Jun 14, 2017 at 11:00 am ET

Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement

Users spend 35 percent more time with AMP content than mobile web...

Greg Sterling | Jun 9, 2017 at 10:16 am ET

Facebook slots ads in Instant Articles’ Related Articles sections

All publishers in Facebook's ad network can now feature ads within "Related Articles" sections at the bottom of their Instant...

Tim Peterson | Jun 8, 2017 at 3:03 pm ET

Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles

Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News...

Tim Peterson | May 25, 2017 at 1:42 pm ET

FAQ: Everything Facebook has admitted about its measurement errors

We've made a list because Facebook has had to check its math more than...

Tim Peterson | May 17, 2017 at 12:44 pm ET

Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its...

Tim Peterson | Apr 7, 2017 at 2:49 pm ET

Facebook will let publishers show more ads in Instant Articles

Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods....

Tamar Weinberg | Mar 10, 2017 at 11:58 am ET
  • Previous Articles »

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