Features & Analysis
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Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
Get to Know SurveyMonkey SVP Marketing Communications Bennett...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity"...
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session "Making the Leap from Chief Martech to Chief of...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing...
Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning's CMO...
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn't looked...
Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia's CMO, Adam...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the...
How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack's Head of Global Marketing, Kelly...
How Dwyer Group connects the dots between its 13 different home-service franchise brands
A CMO's View with Lisa Zoellner, chief marketing officer for Dwyer...
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing...
Ladders VP of Marketing says working on something meaningful lends purpose to her life
Get to Know Stephanie Chan, Vice President of Marketing at The...
OUTFRONT Media CMO says her job is to keep moving the ball down the field
Get to Know: OUTFRONT Media CMO Jodi...
How JamesAllen.com marries email & remarketing to win over brides & grooms
The e-commerce jewelry site's CMO says both are pivotal to her brand's marketing...
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to...
