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Features & Analysis

  • Latest

WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH...

Greg Sterling | Jul 9, 2020 at 2:50 pm ET

Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...

Digital Marketing Depot | Mar 24, 2020 at 1:01 pm ET

Is it time to say good-bye to the CMO role or just give it a new acronym?

Why organizations are re-imagining the role and expectations of senior marketing...

Amy Gesenhues | Dec 17, 2019 at 2:15 pm ET

 

How Online Geniuses crowdsources answers to your burning marketing questions

At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...

Taylor Peterson | Sep 24, 2019 at 11:43 am ET

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible marketing....

Taylor Peterson | Aug 19, 2019 at 10:57 am ET

Marketing salary survey 2019: Compensation trends in the U.S.

Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry....

Taylor Peterson | Jul 19, 2019 at 3:28 pm ET

Marketing salary survey 2019: A global snapshot

Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international...

Taylor Peterson | Jul 1, 2019 at 3:05 pm ET

Adopting new martech? You don’t have to choose between agile and waterfall

Our approach to adopting new marketing technology doesn't need to be so black and...

Jennifer Cannon | Jun 19, 2019 at 2:55 pm ET

Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns....

Amy Gesenhues | Feb 1, 2019 at 1:04 pm ET

Ask the SMXpert — Page speed, site migrations and crawling

Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site...

Debra Mastaler | Sep 19, 2018 at 3:17 pm ET

Ask An SMXpert – Significant changes to local search

Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to...

Debra Mastaler | Aug 23, 2018 at 3:12 pm ET

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms,...

Debra Mastaler | Jul 23, 2018 at 3:44 pm ET

Ask the #SMXpert: Smart B2B SEM Tactics

If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...

Pamela Parker | Jun 20, 2018 at 12:00 pm ET

Ask an #SMXpert — JavaScript & PWAs

#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for...

Debra Mastaler | May 31, 2018 at 2:53 pm ET

Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET

Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...

Debra Mastaler | May 22, 2018 at 11:52 am ET

Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX...

Pamela Parker | May 18, 2018 at 3:15 pm ET

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives...

AJ Wilcox | May 17, 2018 at 1:21 pm ET

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling...

Debra Mastaler | May 11, 2018 at 3:39 pm ET

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda feels it's her responsibility to mentor as many young people as she...

Amy Gesenhues | Feb 16, 2018 at 10:30 am ET
  • Previous Articles »
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