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Features: 5 Questions With

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The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

MRM//McCann's Randi Rosenfeld says nowadays the "social media war room" is more of a mentality for how her team works...

Amy Gesenhues | Dec 23, 2016 at 8:00 am ET

HireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help

Five questions with company's founder and search marketing pro John...

Amy Gesenhues | Nov 20, 2015 at 8:30 am ET

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers

Five questions with the brand's Director of Content on how the viral video hit has generated more than 50 million...

Amy Gesenhues | Apr 19, 2015 at 10:45 am ET

 

Building One Of The Most Social Nonprofits Ever: 5 Questions With (RED)’s Chief Digital Officer

Chrysi Philalithes talks about how her brand was the first nonprofit to win over one million followers on Facebook and Twitter....

Amy Gesenhues | Mar 3, 2015 at 2:05 pm ET

Bob Vila Sees 20% Lift In Website Visits From Male Pinterest Users: 5 Questions With Brand’s Social Media Director

The DIY home improvement company says it's reaping the benefits of Pinterest's efforts to attract more males....

Amy Gesenhues | Feb 23, 2015 at 3:00 pm ET

What Brands Need To Know About Online Reviews: 5 Questions With NYT Bestselling Author Bill Tancer

Online review expert and author of "Everyone's a Critic" explains why brands need to pay attention to what consumers are saying...

Amy Gesenhues | Feb 4, 2015 at 9:00 am ET

Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing

"We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social...

Amy Gesenhues | Jan 29, 2015 at 3:00 pm ET

Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant...

Amy Gesenhues | Jul 29, 2014 at 2:05 pm ET

Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

Denny’s is quickly setting the tone for how a restaurant should engage its online audiences. The brand’s quick witted and culturally...

Amy Gesenhues | Jul 3, 2014 at 9:00 am ET

Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach

How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have...

Amy Gesenhues | May 19, 2014 at 12:50 pm ET

Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television...

Amy Gesenhues | Apr 3, 2014 at 1:42 pm ET

The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager

The world of ad agencies has come a long way since Mad Men’s Don Draper was running things. To be considered a full service agency today,...

Amy Gesenhues | Feb 18, 2014 at 1:00 pm ET

Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO

Eight days later, and most of us have recovered from our Super Bowl ad hangovers, but what’s a brand to do now that the biggest night in...

Amy Gesenhues | Feb 11, 2014 at 8:00 am ET

Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO

Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one...

Amy Gesenhues | Sep 19, 2013 at 8:30 am ET

Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves

A powerful — and meaningful — site design is more important than ever; it takes less than two-tenths of a second for an online...

Monica Wright | Aug 23, 2013 at 9:10 am ET

How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud

As more and more marketers take steps to integrate their social media efforts with in-store promotions, one company is helping businesses bring...

Amy Gesenhues | Aug 1, 2013 at 8:00 am ET

What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle

Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By...

Amy Gesenhues | Jul 23, 2013 at 8:00 am ET

How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and...

Amy Gesenhues | May 31, 2013 at 2:56 pm ET

Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers

You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a...

Matt McGee | Apr 18, 2013 at 9:05 am ET

What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff

You’ve probably heard this before: Business.com has recently launched a new brand, a new website and new products that aim to extend the...

Matt McGee | Mar 19, 2013 at 9:05 am ET
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