Foursquare
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."...
Snapchat’s Context Cards turn Snaps into location-based search queries
For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft...
Facebook’s Places Graph makes 140 million locations available to developers for free
Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and...
Foursquare offers Analytics product for retailers, multi-location brands
Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation...
Foursquare automotive data shows value of location-based customer insights
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from...
The future of location-based services
Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's...
Foursquare Introduces “Attribution” To Measure Offline Results
Company's entry into location analytics segment adds further momentum to the attribution revolution....
Foursquare Turns To Location Data For Revenue, Joining Crowded Field
Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to...
Twitter Is Partnering With Foursquare On Location Tagging
Feature will be rolled out in the next few weeks in the United States and Canada with other markets to...
Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social...
Rumor: Twitter To Check Into A Partnership With Foursquare For 2015
A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social...
Smart User Learning & Accurate Recommendations Highlight The Newly Launched Foursquare App
Today, Foursquare users can upgrade to the highly anticipated new Foursquare App. As shown in the previous sneak previews, the new app features...
Foursquare Wants You To Tweet Ads To Twitter Followers
According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of...
Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead
It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in...
Foursquare Opens Up About Using Check-In Data For Ad Retargeting, Revenue Generation
Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile...
Location-Based Mobile Marketing Is Where It’s At For Consumers
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...
What 2014 Holds For Mobile Marketing: 5 Predictions
It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of...
Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do...
Will New Foursquare App, Push Notifications, Boost Engagement?
Foursquare’s 40 million users probably fall into three tiers: “super users,” occasional users and those who’ve...
Social Media Checklist For New Websites & Businesses
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly...