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  • Latest

Snapchat’s Context Cards turn Snaps into location-based search queries

For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft...

Tim Peterson | Oct 10, 2017 at 1:43 pm ET

Facebook’s Places Graph makes 140 million locations available to developers for free

Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and...

Greg Sterling | Apr 20, 2017 at 8:49 am ET

Foursquare offers Analytics product for retailers, multi-location brands

Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation...

Greg Sterling | Mar 22, 2017 at 10:38 am ET

Foursquare automotive data shows value of location-based customer insights

Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from...

Greg Sterling | Oct 19, 2016 at 1:56 pm ET

The future of location-based services

Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's...

Aaron Strout | Mar 10, 2016 at 10:35 am ET

Foursquare Introduces “Attribution” To Measure Offline Results

Company's entry into location analytics segment adds further momentum to the attribution revolution....

Greg Sterling | Feb 23, 2016 at 6:33 am ET

Foursquare Turns To Location Data For Revenue, Joining Crowded Field

Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to...

Greg Sterling | Apr 18, 2015 at 10:47 am ET

Twitter Is Partnering With Foursquare On Location Tagging

Feature will be rolled out in the next few weeks in the United States and Canada with other markets to...

Martin Beck | Mar 23, 2015 at 2:32 pm ET

Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience

A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social...

Greg Finn | Mar 13, 2015 at 8:06 am ET

Rumor: Twitter To Check Into A Partnership With Foursquare For 2015

A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social...

Greg Finn | Dec 17, 2014 at 7:41 am ET

Smart User Learning & Accurate Recommendations Highlight The Newly Launched Foursquare App

Today, Foursquare users can upgrade to the highly anticipated new Foursquare App. As shown in the previous sneak previews, the new app features...

Greg Finn | Aug 6, 2014 at 11:07 am ET

Foursquare Wants You To Tweet Ads To Twitter Followers

According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of...

Greg Sterling | Mar 28, 2014 at 12:00 pm ET

Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in...

Greg Finn | Mar 25, 2014 at 7:27 pm ET

Foursquare Opens Up About Using Check-In Data For Ad Retargeting, Revenue Generation

Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile...

Ginny Marvin | Feb 28, 2014 at 2:51 pm ET

Location-Based Mobile Marketing Is Where It’s At For Consumers

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

Lynn Baus | Feb 20, 2014 at 11:00 am ET

What 2014 Holds For Mobile Marketing: 5 Predictions

It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of...

Aaron Strout | Jan 9, 2014 at 9:20 am ET

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do...

Aaron Strout | Dec 12, 2013 at 10:30 am ET

Will New Foursquare App, Push Notifications, Boost Engagement?

Foursquare’s 40 million users probably fall into three tiers: “super users,” occasional users and those who’ve...

Greg Sterling | Dec 6, 2013 at 11:01 am ET

Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly...

Ashley Kemper | Nov 7, 2013 at 9:53 am ET

Foursquare Ads Now Open To SMBs All Over The World

Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off...

Greg Sterling | Oct 14, 2013 at 9:11 am ET
  • Previous Articles »

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