Foursquare
Foursquare Ads Now Open To SMBs All Over The World
Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off...
Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts
A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of...
Who Needs Foursquare More: Google, Yahoo Or Microsoft?
Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is...
Foursquare Putting More Emphasis On Push Alerts
Foursquare today announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS....
Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them
Foursquare is out with a change to its app designed to automatically alert you to interesting things you’re near. Sounds ideal for Google...
5 Mobile Trends Marketers Need To Know About
Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of...
Foursquare Makes Good On Promise To Sell Data For Retargeting
Foursquare has joined the “big data” club, making good on an earlier promise to sell location and other user-behavior information to...
Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook
An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine’s Fortune 500 list...
Foursquare Launches Self-Serve Promoted Listings For Small Businesses
Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings...
Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis
According to an article in AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on...
Despite Recent Financing, Foursquare Confronts Growing Challenges
Business Insider ran a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees...
Foursquare Testing Promoted Listings With Select NYC Small Businesses
Foursquare has opened the door for a “handful” of small businesses in New York City to begin testing promoted listings —...
Location-Based Listening & Analytics
One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...
Foursquare Set To Sell Check-In Data For Ad Retargeting
As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up...
Foursquare Packs More Information Into Redesigned Business Profile Pages
On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business...
Foursquare Wants To Be “The Location Layer For The Internet”
Foursquare has reportedly decided to make its data available to third parties for ad targeting purposes. This news follows last week’s...
Foursquare Checks In Additional Funding, Promises Continued Innovation
Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that...
10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...
Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations...
The Scoop On Proximity Services Like Sonar
Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...