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Foursquare

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Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly...

Ashley Kemper | Nov 7, 2013 at 9:53 am ET
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Foursquare Ads Now Open To SMBs All Over The World

Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off...

Greg Sterling | Oct 14, 2013 at 9:11 am ET
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Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts

A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of...

Greg Sterling | Sep 12, 2013 at 11:02 am ET

 

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Who Needs Foursquare More: Google, Yahoo Or Microsoft?

Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is...

Greg Sterling | Aug 30, 2013 at 11:38 am ET
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Foursquare Putting More Emphasis On Push Alerts

Foursquare today announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS....

Greg Sterling | Aug 29, 2013 at 2:32 pm ET
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Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them

Foursquare is out with a change to its app designed to automatically alert you to interesting things you’re near. Sounds ideal for Google...

Danny Sullivan | Aug 29, 2013 at 1:39 pm ET
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5 Mobile Trends Marketers Need To Know About

Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of...

Aaron Strout | Aug 22, 2013 at 9:04 am ET
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Foursquare Makes Good On Promise To Sell Data For Retargeting

Foursquare has joined the “big data” club, making good on an earlier promise to sell location and other user-behavior information to...

Greg Sterling | Aug 1, 2013 at 10:50 am ET
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Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine’s Fortune 500 list...

Amy Gesenhues | Jul 23, 2013 at 6:05 pm ET
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Foursquare Launches Self-Serve Promoted Listings For Small Businesses

Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings...

Ginny Marvin | Jul 23, 2013 at 4:10 pm ET
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Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis

According to an article in AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on...

Greg Sterling | Jul 16, 2013 at 3:45 pm ET
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Despite Recent Financing, Foursquare Confronts Growing Challenges

Business Insider ran a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees...

Greg Sterling | Jun 11, 2013 at 11:14 am ET
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Foursquare Testing Promoted Listings With Select NYC Small Businesses

Foursquare has opened the door for a “handful” of small businesses in New York City to begin testing promoted listings —...

Matt McGee | Jun 4, 2013 at 3:00 pm ET
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Location-Based Listening & Analytics

One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...

Aaron Strout | May 2, 2013 at 9:00 am ET
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Foursquare Set To Sell Check-In Data For Ad Retargeting

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up...

Ginny Marvin | Apr 30, 2013 at 11:45 am ET
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Foursquare Packs More Information Into Redesigned Business Profile Pages

On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business...

Greg Sterling | Apr 23, 2013 at 12:31 pm ET
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Foursquare Wants To Be “The Location Layer For The Internet”

Foursquare has reportedly decided to make its data available to third parties for ad targeting purposes. This news follows last week’s...

Greg Sterling | Apr 16, 2013 at 10:56 am ET
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Foursquare Checks In Additional Funding, Promises Continued Innovation

Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that...

Greg Finn | Apr 11, 2013 at 9:42 am ET
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10 Tips For Getting The Most Out Of Marketing Via Foursquare

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Aaron Strout | Mar 7, 2013 at 8:30 am ET
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Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration

At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations...

Greg Finn | Feb 28, 2013 at 12:39 pm ET
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