- Launched: 1998
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are...
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's....
Google decision to yank comments from webmaster blog highlights user-generated content challenges
If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?...
Opinion: Google Partners Program incentives should include actual client goals
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Sites that don't adhere to the Better Ads Standards could see ads...
Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes....
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion...
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced...
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights....
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand...
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...
3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display campaigns....
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions....
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start....
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six...
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned....