- Launched: 1998
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates....
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses....
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
Key takeaways for brands after Google Marketing Live 2019
Digital giant bets big on shoppable ads, cross-app campaigns and real-time...
Google is focused on Ether and Ozone rather than on Amazon
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon....
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from...
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with...
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units....
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this...
Apple ITP engineer on Chrome tracking prevention: It ‘has a long way to go’
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking....
As part of broader privacy push, Google gives users more control over location data
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts....
Google Nest Hub Max: A new weapon in the smart home battle against Alexa
The $229 device could become a big hit, paving the way for more user engagement and monetization....
Google App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and...
Reported Google browser change could be final death blow to cookies
New consumer controls over cooking tracking on Chrome may be announced at Google...
Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship...
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns....
Privacy could be hurting Facebook Portal sales
The devices don't appear to have sold well; is it competition or privacy -- or both?...