- Launched: 1998
Do Google reviews impact local ranking?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...
Third-party app store owner files EU complaint about being blocked by Google
Google says there is significant risk from apps from third-party app stores....
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers....
Link to my awesome content, please!
Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are...
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser...
Report: Second big EU antitrust fine against Google coming next week
Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new "default"...
Analyst firm: Smart speaker market will reach 100M units by year-end
The US is the largest market, followed by China, which is still undeveloped....
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...
Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability....
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad...
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels....
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
