- Launched: 1998
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is are looking for other ways to reach...
IAB Tech Lab unveils proposed privacy standards
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of...
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising...
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have...
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google...
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of...
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this...
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning...
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube...
See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the...