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Google: AMP – Accelerated Mobile Pages

  • Latest

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...

Greg Sterling | Jun 24, 2020 at 12:02 pm ET

Dynamic AMP for Email is rolling out in Gmail now

Interactive email features give users the ability to engage with your content without ever leaving their email messages....

Ginny Marvin | Mar 26, 2019 at 1:14 pm ET

 

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...

Robin Kurzer | Feb 20, 2019 at 8:00 am ET

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...

Greg Sterling | Jan 25, 2019 at 8:41 am ET

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

The fullscreen ad format is now available to all...

Ginny Marvin | Nov 14, 2018 at 4:15 pm ET

5 SEO trends that will matter most in 2019

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

Sponsored Content: SEO PowerSuite | Nov 13, 2018 at 7:30 am ET

3 free tools to comprehensively test page speed

Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting...

Marcus Miller | Aug 6, 2018 at 10:01 am ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

SMX Advanced session recap: Mobile-first and AMP

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...

Patrick Stox | Jul 9, 2018 at 11:39 am ET

Priorities for diagnosing JavaScript-powered websites

Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a...

Maria Cieslak | Jun 12, 2018 at 5:14 pm ET

Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET

Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...

Debra Mastaler | May 22, 2018 at 11:52 am ET

Common mistakes and quick fixes to improve poky page speed

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web...

Janet Driscoll Miller | May 11, 2018 at 3:44 pm ET

Is responsive web design enough? (Hint: No)

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is...

Kristopher Jones | May 1, 2018 at 9:53 am ET

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 8, 2018 at 11:30 am ET

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile...

Ginny Marvin | Sep 11, 2017 at 11:00 am ET
  • Previous Articles »
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