Google: AMP – Accelerated Mobile Pages

3 free tools to comprehensively test page speed

Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting...

Marcus Miller | Aug 6, 2018 at 10:01 am ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

SMX Advanced session recap: Mobile-first and AMP

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...

Patrick Stox | Jul 9, 2018 at 11:39 am ET

Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET

Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...

Debra Mastaler | May 22, 2018 at 11:52 am ET

Is responsive web design enough? (Hint: No)

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is...

Kristopher Jones | May 1, 2018 at 9:53 am ET

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 8, 2018 at 11:30 am ET

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile...

Ginny Marvin | Sep 11, 2017 at 11:00 am ET

Take our AMP (Accelerated Mobile Pages) survey

Take our survey and tell us about how you and your clients are thinking about AMP for...

Ginny Marvin | Aug 30, 2017 at 8:00 am ET

Google announces AMP speed and viewability enhancements for ads

Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve...

Michelle Robbins | Aug 23, 2017 at 9:05 am ET

AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages...

Eric Enge | Jul 12, 2017 at 3:02 pm ET