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Google: Google Assistant

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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google...

Greg Sterling | May 26, 2020 at 11:59 am ET
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Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report

It estimates there are now 157 million of these devices in American homes....

Greg Sterling | Jan 9, 2020 at 2:09 pm ET
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Google swaps ‘voice search’ on Android for Google Assistant

The Assistant is a more versatile, cross-platform...

Greg Sterling | Jul 29, 2019 at 2:56 pm ET

 

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Privacy issues may be hurting smart speaker market growth

Concerns that 'smart speakers are always listening' inhibit potential buyers....

Greg Sterling | Jul 1, 2019 at 9:08 am ET
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Google Nest Hub Max: A new weapon in the smart home battle against Alexa

The $229 device could become a big hit, paving the way for more user engagement and monetization....

Greg Sterling | May 7, 2019 at 6:07 pm ET
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Google App Actions expands with four new categories

Users will be able to tell Google Assistant to pay their bills, book a ride, order food and...

George Nguyen | May 7, 2019 at 5:00 pm ET
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Privacy could be hurting Facebook Portal sales

The devices don't appear to have sold well; is it competition or privacy -- or both?...

Greg Sterling | Apr 26, 2019 at 3:38 pm ET
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Adobe: 47% of smart speaker owners using device in shopping process

Another survey finds significant numbers of consumers using smart speakers for product research and purchases....

Greg Sterling | Sep 11, 2018 at 8:30 am ET
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Report: Google Home beats Amazon Alexa in Q1 global device shipments

In the US, Amazon still has a significant lead over Google -- but it's shrinking....

Greg Sterling | May 23, 2018 at 4:39 pm ET
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Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...

Barry Levine | Apr 19, 2018 at 10:41 am ET
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Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt...

Michelle Robbins | Nov 16, 2017 at 12:16 pm ET
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri &...

Matt McGee | May 19, 2017 at 10:33 am ET
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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for...

John Lincoln | Apr 6, 2017 at 1:30 pm ET
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Cortana comes to Android’s lockscreen, Siri does some new tricks

comScore estimates roughly half of all search queries will be voice-initiated by 2020....

Greg Sterling | Mar 29, 2017 at 10:20 am ET
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Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone...

Danny Sullivan | Mar 16, 2017 at 9:15 am ET
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Alexa, can you acquire new customers for marketers?

If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something...

Tim Peterson | Jan 6, 2017 at 12:16 pm ET
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Digital assistants, conversational search and the future of local

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his...

Brian Smith | Dec 12, 2016 at 1:45 pm ET
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SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is...

Bryson Meunier | Nov 29, 2016 at 1:00 pm ET
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[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham

Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA...

Matt McGee | Nov 7, 2016 at 11:44 am ET
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Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?

Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a...

Danny Sullivan | Oct 18, 2016 at 9:00 am ET
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