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Google: SEM

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Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...

Sponsored Content: Optmyzr | Oct 21, 2020 at 7:30 am ET
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Two things you need to turn PPC campaigns into winners

How account blueprints can drive flawless execution of your PPC...

Sponsored Content: Optmyzr | Jul 21, 2020 at 7:30 am ET
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Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC...

Ginny Marvin | Jun 23, 2020 at 1:33 pm ET

 

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Your 5 biggest Google Ads challenges & how to solve them

Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning....

Digital Marketing Depot | Mar 13, 2020 at 3:10 pm ET
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60-Minute Masterclass: Google Ads & Phone Call Conversions

Learn more about Google Ads formats and best practices to drive calls. Join us for this live webinar on Tuesday, February...

Digital Marketing Depot | Feb 17, 2020 at 8:15 am ET
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The paid search shifts of 2019 that will shape how we market in 2020

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in...

Ginny Marvin | Jan 3, 2020 at 9:05 am ET
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Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET
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2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET
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3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET
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12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET
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The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET
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Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...

Sponsored Content: Adzooma | Jul 16, 2019 at 7:30 am ET
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The North Face gets a thumbs down from SEO community after manipulating Google image search results

The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...

Amy Gesenhues | Jun 3, 2019 at 4:57 pm ET
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How to keep PPC accounts healthy when using automation

Why reports alone don’t cut it anymore in the fast-paced world of automated...

Sponsored Content: Optmyzr | Feb 5, 2019 at 7:30 am ET
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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET
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Tips for using the new Google Ads interface

There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...

Mona Elesseily | Nov 5, 2018 at 5:33 pm ET
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5 ways to make your holiday advertising campaigns more profitable

It's time to start thinking about a holiday advertising strategy to reach the right customer...

Jacob Baadsgaard | Oct 29, 2018 at 3:33 pm ET
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How to use IF functions to speak to different audiences

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...

Joe Martinez | Sep 5, 2018 at 4:02 am ET
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The Google expanded text ad CTR lift that never was

Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...

Andy Taylor | Aug 17, 2018 at 2:55 pm ET
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Ask the #SMXpert: Smart B2B SEM Tactics

If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...

Pamela Parker | Jun 20, 2018 at 12:00 pm ET
  • Previous Articles »
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