Google: SEM
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Tips for using the new Google Ads interface
There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer...
How to use IF functions to speak to different audiences
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
How will GDPR affect PPC marketers in the US?
Those in the US may think, 'This won’t affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Ask the #SMXperts series — Advanced audience targeting
In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social...
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....
5 Google Optimize tests to take AdWords to the next level
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...
Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to...