Accelerated Mobile Pages

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Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...

Robin Kurzer | Feb 20, 2019 at 8:00 am ET

The fullscreen ad format is now available to all...

Ginny Marvin | Nov 14, 2018 at 4:15 pm ET

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...

Patrick Stox | Jul 9, 2018 at 11:39 am ET

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...

Frederick Vallaeys | May 21, 2018 at 6:08 pm ET

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web...

Janet Driscoll Miller | May 11, 2018 at 3:44 pm ET

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...

Ginny Marvin | Mar 20, 2018 at 11:38 am ET

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page...

Amy Gesenhues | Dec 7, 2017 at 3:55 pm ET

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been...

Ginny Marvin | Oct 4, 2017 at 9:23 am ET

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected...

Barb Palser | Sep 15, 2017 at 3:17 pm ET