Accelerated Mobile Pages

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Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...

Robin Kurzer | Feb 20, 2019 at 8:00 am ET

The fullscreen ad format is now available to all...

Ginny Marvin | Nov 14, 2018 at 4:15 pm ET

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

Sponsored Content: SEO PowerSuite | Nov 13, 2018 at 7:30 am ET

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...

Patrick Stox | Jul 9, 2018 at 11:39 am ET

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...

Frederick Vallaeys | May 21, 2018 at 6:08 pm ET

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web...

Janet Driscoll Miller | May 11, 2018 at 3:44 pm ET

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...

Ginny Marvin | Mar 20, 2018 at 11:38 am ET

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page...

Amy Gesenhues | Dec 7, 2017 at 3:55 pm ET

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been...

Ginny Marvin | Oct 4, 2017 at 9:23 am ET

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Sponsored Content: CallTrackingMetrics | Oct 3, 2017 at 7:30 am ET

If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected...

Barb Palser | Sep 15, 2017 at 3:17 pm ET