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Google: Acquisitions

  • Latest

Justice Department homing in on Google Ad Manager in antitrust probe

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...

Greg Sterling | Feb 5, 2020 at 9:40 am ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET

Report: Google to reabsorb Nest to better compete with Amazon in smart home market

Nest was acquired in 2014 for $3.2 billion and later became one of the company's "other...

Greg Sterling | Nov 30, 2017 at 12:39 pm ET

 

The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate...

Todd Saunders | Oct 24, 2016 at 1:00 pm ET

Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far

From funny to insightful to just plain interesting, the tech industry took to Twitter today to comment on the news that Google is now a part of...

Matt McGee | Aug 10, 2015 at 6:51 pm ET

Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin

As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar...

Danny Sullivan | Aug 10, 2015 at 5:04 pm ET

Google’s Waze Trials Carpooling Service In Tel Aviv, Israel

According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...

Greg Sterling | Jul 6, 2015 at 9:00 am ET

Report: Google Seeking To Buy Mobile Ad Platform InMobi

According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are...

Greg Sterling | Mar 11, 2015 at 9:31 am ET

Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it...

Ginny Marvin | Jun 19, 2014 at 4:28 pm ET

Google Steps Up Ad Fraud Fight With Spider.io Acquisition

Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To...

Ginny Marvin | Feb 21, 2014 at 9:23 am ET

The “Real Reason” Google Sold Motorola To Lenovo

In the wake of yesterday’s Reuters story and later confirmation of the $2.91 billion sale of Google’s Motorola hardware unit to...

Greg Sterling | Jan 30, 2014 at 10:38 am ET

Google Selling Motorola Handset Business To Lenovo For $2.9 Billion

Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters...

Greg Sterling | Jan 29, 2014 at 4:59 pm ET

Nest And Google’s Top 10 Biggest Acquisitions

Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at...

Ginny Marvin | Jan 14, 2014 at 8:59 am ET

Google’s $1 Billion Waze Acquisition To See Antitrust Review

It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will...

Greg Sterling | Jun 24, 2013 at 10:50 am ET

Does Buying Motorola Emerge As A $12.5 Billion Mistake For Google?

The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion,...

Greg Sterling | Apr 23, 2013 at 10:50 am ET

Would Google Still Be Interested In Groupon?

In late 2010 Google offered as much as $5 billion to buy then private Groupon. At that time daily deals was an incredibly hot market segment and...

Greg Sterling | Dec 10, 2012 at 9:29 am ET

BufferBox Part Of Google Effort To Own Commerce Value Chain “End-To-End”

What exactly is Google doing with BufferBox? On Friday we found out that Google had acquired one of its own Google Ventures investments; however...

Greg Sterling | Dec 3, 2012 at 10:10 am ET

Google (As Motorola) Sues Apple Over Patents, Seeks US Import Ban On iPhones, Macs

Apple has been waging a proxy war with Google and Android through its global litigation with Samsung. Now the companies will be directly...

Greg Sterling | Aug 19, 2012 at 12:12 pm ET

To Bolster Motorola Mobility Google Will Cut Heads And Devices

Before Google acquired Motorola Mobility the company was already struggling to compete with rivals, including LG, Samsung and especially Apple....

Greg Sterling | Aug 13, 2012 at 10:55 am ET

Google Nabs Wildfire Social Marketing Platform For Reported $250 Million

Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what...

Pamela Parker | Jul 31, 2012 at 3:17 pm ET
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