Google: Acquisitions
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate...
Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far
From funny to insightful to just plain interesting, the tech industry took to Twitter today to comment on the news that Google is now a part of...
Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin
As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar...
Google’s Waze Trials Carpooling Service In Tel Aviv, Israel
According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...
Report: Google Seeking To Buy Mobile Ad Platform InMobi
According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are...
Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it...
Google Steps Up Ad Fraud Fight With Spider.io Acquisition
Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To...
The “Real Reason” Google Sold Motorola To Lenovo
In the wake of yesterday’s Reuters story and later confirmation of the $2.91 billion sale of Google’s Motorola hardware unit to...
Google Selling Motorola Handset Business To Lenovo For $2.9 Billion
Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters...
Nest And Google’s Top 10 Biggest Acquisitions
Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at...
Google’s $1 Billion Waze Acquisition To See Antitrust Review
It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will...
Does Buying Motorola Emerge As A $12.5 Billion Mistake For Google?
The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion,...
Would Google Still Be Interested In Groupon?
In late 2010 Google offered as much as $5 billion to buy then private Groupon. At that time daily deals was an incredibly hot market segment and...
BufferBox Part Of Google Effort To Own Commerce Value Chain “End-To-End”
What exactly is Google doing with BufferBox? On Friday we found out that Google had acquired one of its own Google Ventures investments; however...
Google (As Motorola) Sues Apple Over Patents, Seeks US Import Ban On iPhones, Macs
Apple has been waging a proxy war with Google and Android through its global litigation with Samsung. Now the companies will be directly...
To Bolster Motorola Mobility Google Will Cut Heads And Devices
Before Google acquired Motorola Mobility the company was already struggling to compete with rivals, including LG, Samsung and especially Apple....
Google Nabs Wildfire Social Marketing Platform For Reported $250 Million
Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what...
Google’s Acquisition Of Motorola Mobility Closes, What Now?
After government approval from China, contingent upon Google’s agreement to keep Android “free and open” for at least five...
The Tech Investment Metric System — A New Type Of “Gram”
Instagram sold for $1 billion! Slideshare is being purchased for $118 million! Facebook about to go public for $100 billion! Apple’s on...
Google Gets US Justice Department Approval To Buy Admeld
Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm...
