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2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

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Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 2:14 pm ET

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New GPT-3 solutions can help speed up PPC ad and landing page copy creation

AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of...

Ginny Marvin | Nov 3, 2020 at 10:02 am ET

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What Prime Day signals for 2020 holiday retail

Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this...

Ginny Marvin | Oct 21, 2020 at 6:40 pm ET

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Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small...

Ginny Marvin | Oct 7, 2020 at 1:58 pm ET

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Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google's machine learning...

Ginny Marvin | Oct 7, 2020 at 9:03 am ET

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This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:22 am ET

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Google custom audiences, the combo of custom affinity and custom intent audiences, now live

How custom audiences work for Display, Discovery, Gmail and YouTube...

Ginny Marvin | Sep 15, 2020 at 4:48 am ET

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Google extends lead forms to YouTube, Discovery campaigns

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...

Ginny Marvin | Aug 5, 2020 at 3:10 pm ET

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5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...

Tim Jensen | Jul 31, 2020 at 8:05 am ET

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Google’s 3D Swirl ad format now available in DV360

The interactive ads are available in three sizes for...

Ginny Marvin | Jul 10, 2020 at 2:31 pm ET

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What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:33 pm ET

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Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 10:22 am ET

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Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...

Ginny Marvin | Jun 29, 2020 at 9:05 am ET

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5 essential tips for optimizing your Google Ads Campaigns

Maximize your return, benchmark your potential, and get more results from your ad spend....

Sponsored Content: SEISO | Jun 22, 2020 at 7:30 am ET

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Black Lives Matter content: Latest in unintended brand safety consequences

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...

Ginny Marvin | Jun 15, 2020 at 4:14 pm ET

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Google to prohibit demographic, zip code targeting for housing, employment, credit ads

The update will roll out in the U.S. and Canada this...

Ginny Marvin | Jun 12, 2020 at 11:10 am ET

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Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...

Pamela Parker | Jun 11, 2020 at 9:57 am ET

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Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers...

Ginny Marvin | May 27, 2020 at 5:21 pm ET

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YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time....

Ginny Marvin | May 19, 2020 at 1:30 pm ET