Google: Analytics
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply...
Google issues updated GDPR guidance to publishers on how to gain consent from users
Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with...
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are...
Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
User groups can help streamline the process of aligning account permissions across...
Blockmetry launches its GDPR-friendly web traffic software
Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s...
Measuring how offline marketing drives website traffic: The fundamentals
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you...
Google Analytics releasing 4 new functions to offer more user-centric insights
The new features reframe the focus on understanding user...
A new era: Mobile-location tracking, user consent and government surveillance
A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history....
Salesforce announces data integrations with Google Analytics 360
A new partnership helps marketers connect online and offline data and create audiences for ad...
The Google Analytics Social channel is broken: Here’s how to fix it
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark...
5 ways to capitalize on Google Tag Manager
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to...
A Google Attribution (and Attribution 360) readiness checklist
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services....
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting...
