Google: Analytics
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5 ways to capitalize on Google Tag Manager
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to...
A Google Attribution (and Attribution 360) readiness checklist
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services....
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting...
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords...
Google Data Studio adds third-party data connectors from Supermetrics and others
The new Community Connectors make it possible to easily bring social, display and other platform data into Data...
4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy...
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps....
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
How to track conversions like a pro
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can...
Conversion rate optimization tools coming to AdWords with new integrations
Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360....
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product...
YouTube location extensions, in-store sales measurement now available
Google beefing up offline analytics with more in-store visitation and sales data....
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations....
Google Analytics is making it easier to see users across AMP and non-Amp pages
AMP publishers will see some metric adjustments as the change rolls...
Google Analytics is adding a new home page
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several...
Google Analytics remarketing lists go cross-device May 15
The shift from relying on cookies was first announced last...
A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics....
Google rolls out free Data Studio globally, improves filters & other features
Users can now save and reuse data filters, add Google Analytics segments and...
Are you leveraging these underutilized Google Analytics features?
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to...
