Google: Analytics
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
Marketers respond to Google Chrome cookie decision with mixture of hope and fear
Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Google introduces App + Web for unified reporting in Google Analytics
The new capabilities let marketers look at customer data in more complete and flexible ways. ...
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand now?...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here...
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more....
Google Data Studio comes out of beta
The company continues to develop new features for the reporting...
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...
How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data...
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...