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Google: Analytics

  • Latest

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google...

Richard Fergie | Nov 9, 2020 at 2:49 pm ET

Meet Google Analytics 4: Google’s vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...

George Nguyen | Oct 15, 2020 at 2:47 pm ET

Marketers respond to Google Chrome cookie decision with mixture of hope and fear

Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....

Greg Sterling | Jan 22, 2020 at 5:21 pm ET

 

How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 10:45 am ET

Apple’s latest ITP updates: What marketers need to know

Breaking down what the changes mean for marketers -- in plain...

Ginny Marvin | Dec 12, 2019 at 4:06 pm ET

Get lead scoring data right in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....

Ginny Marvin | Oct 7, 2019 at 1:29 pm ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways. ...

Greg Sterling | Jul 31, 2019 at 1:00 pm ET

Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...

Tim Jensen | Jul 29, 2019 at 1:46 pm ET

Regression analysis to improve Google Ads performance

Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...

Mark Meyerson | Mar 13, 2019 at 1:32 pm ET

Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now?...

Ginny Marvin | Jan 31, 2019 at 12:25 pm ET

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...

Wendy Almeida | Dec 27, 2018 at 8:05 am ET

Making your analytics work harder and smarter – SMX East 2018

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here...

Mark Traphagen | Oct 31, 2018 at 11:28 am ET

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more....

Amy Gesenhues | Oct 29, 2018 at 2:58 pm ET

Google Data Studio comes out of beta

The company continues to develop new features for the reporting...

Ginny Marvin | Sep 20, 2018 at 4:01 pm ET

Report: Arizona attorney general investigating Google location tracking

Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...

Greg Sterling | Sep 12, 2018 at 3:50 pm ET

How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data...

Stela Yordanova | Aug 31, 2018 at 4:31 pm ET

3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...

Manny Rivas | Aug 6, 2018 at 1:26 pm ET

Google announces Google Marketing Platform Partners program

The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...

Ginny Marvin | Jun 29, 2018 at 8:30 am ET

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...

Amy Gesenhues | Jun 20, 2018 at 12:32 pm ET
  • Previous Articles »
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