Google: Display Advertising
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Sites that don't adhere to the Better Ads Standards could see ads...
3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display campaigns....
Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions....
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...
Tips for using the new Google Ads interface
There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy...
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now...
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....
Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability....
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...