Google: Display Advertising
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Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting...
Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display...
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user...
Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or...
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...
7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display...
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done...
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands....
Google confirms it will start blocking ‘annoying’ ads on Chrome next year
A new report will notify publishers when ads on their sites don't meet the Better Ads Standards and enable them to take action before ads are...
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices....
Google pushes AMP Ads adoption, announces Celtra & Moat integrations
AMP ads can load as quickly as the AMP pages they appear on....
Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
A new policy center gives AdSense publishers more information about actions and how to fix...
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and...
Study: Q1 Google Display Network placements
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform...
Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Among other changes, new policy specifically states that 'dangerous or derogatory content' cannot be monetized via...
Report: Digital ad growth slows to single digits for first time
Search saw minor gains, while social and video sites continued to drive...
Google introduces fully-automated ‘Smart’ display campaigns
The new campaign type applies machine learning to all aspects of campaign...
YouTube channels must now hit 10K views to start earning ad revenue
The change aims to improve brand safety measures of the YouTube Partner...
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’
Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media...
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the...
