Google: Display Advertising
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations....
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and...
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast...
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads....
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates....
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this...
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns....
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Sites that don't adhere to the Better Ads Standards could see ads...
3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display campaigns....
Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions....
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...