Google: Display Advertising
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression...
500+ malvertising Google Chrome extensions disabled, removed from Web Store
Google was able to confirm the finding and discovered over 500 instances of the malware by seeking a "fingerprint" by security researcher Jamila...
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations....
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and...
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast...
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads....
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates....
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this...
Apple ITP engineer on Chrome tracking prevention: It ‘has a long way to go’
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking....
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns....
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...