Google: Display Advertising
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now...
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....
Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability....
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply...
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play...
Google holds an AMA-style meeting with dozens of publishers on GDPR
We have obtained the follow up letter Google sent to publishers who...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Google is testing ads in its app Feed
The Google Feed offers up an un-tapped source of mobile ad...
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution...
