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Google: Display Advertising

Subscribe to Marketing Day for the very best digital marketing news, delivered each day.

  • Latest

Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from...

Amy Gesenhues | Apr 16, 2018 at 3:45 pm ET

Google’s steps toward GDPR surrounded by questions

The tech giant wants publishers to get and manage user consent, which apparently Google wants to...

Barry Levine | Mar 26, 2018 at 1:07 pm ET

Google announces third-party measurement expansions with MRC, Nielsen, comScore

Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...

Ginny Marvin | Mar 21, 2018 at 3:34 pm ET

Google News Initiative kicks off with Subscribe With Google, other efforts

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...

Ginny Marvin | Mar 20, 2018 at 11:38 am ET

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help...

Jacob Baadsgaard | Mar 6, 2018 at 8:44 am ET

FAQ: Google Chrome ad blocking is here. Everything you need to know

How it works, who will be affected and what it means for advertisers, publishers and...

Ginny Marvin | Feb 15, 2018 at 8:30 am ET

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

Frustration over brand safety and transparency is still boiling...

Ginny Marvin | Feb 12, 2018 at 5:23 pm ET

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign...

Ginny Marvin | Feb 2, 2018 at 7:08 pm ET

GDN or DSP: How to decide

Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of...

Kevin Lee | Feb 1, 2018 at 12:20 pm ET

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

Google announced more options for users to control the kinds of ads they...

Ginny Marvin | Jan 29, 2018 at 10:30 am ET

Google AdSense adds style automation for native in-feed ads

The new option aims to match the look and feel of a publisher's feed...

Ginny Marvin | Jan 23, 2018 at 4:42 pm ET

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers....

Ginny Marvin | Jan 12, 2018 at 2:08 pm ET

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...

Ginny Marvin | Dec 19, 2017 at 10:00 am ET

Digital advertising 2017: A year of reckoning in review

This year was dominated by controversy, mobile and the duopoly, but there's more to the...

Ginny Marvin | Dec 18, 2017 at 9:00 am ET

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don't have large customer email...

Ginny Marvin | Dec 12, 2017 at 9:30 am ET

Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program

Participating members must take three steps aimed at addressing key threats to the digital advertising...

Ginny Marvin | Oct 19, 2017 at 8:45 am ET

YouTube location extensions & in-store visits measurement come out of beta

The new features are now generally available for TrueView in-stream and bumper...

Ginny Marvin | Oct 12, 2017 at 12:57 pm ET

Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been...

Ginny Marvin | Oct 4, 2017 at 9:23 am ET

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. ...

Ginny Marvin | Oct 3, 2017 at 4:23 pm ET
  • Previous Articles »

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