Google: Display Advertising
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Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer
Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from...
Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...
Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help...
FAQ: Google Chrome ad blocking is here. Everything you need to know
How it works, who will be affected and what it means for advertisers, publishers and...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Frustration over brand safety and transparency is still boiling...
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign...
GDN or DSP: How to decide
Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of...
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they...
Google AdSense adds style automation for native in-feed ads
The new option aims to match the look and feel of a publisher's feed...
For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers....
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the...
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
YouTube location extensions & in-store visits measurement come out of beta
The new features are now generally available for TrueView in-stream and bumper...
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been...
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. ...
