Google: Gmail
Google tells Congress approved third-party apps can scan Gmail data
In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why...
New Gmail features are on the way, including a confidential mode that lets users expire messages
First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming...
Gmail’s upcoming redesign to include more app integration, smart replies & offline support
Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter...
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests...
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...
3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads...
3 ways Gmail has changed email marketing
With Gmail accounting for one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google's email...
Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google...
Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for...
Google agrees to change when it scans emails for ad targeting
Emails sent to Gmail accounts won't be scanned until after they hit users'...
Gmail finally supports responsive design: answers to 4 burning questions
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email...
Gmail Ads: Email marketing without the emails
What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad...
Gmailify From Google Gives You Google Now, No Gmail Required
Gmailify gives Gmail for Android users the ability to connect Yahoo! Mail or Hotmail/Outlook email accounts to the Gmail...
Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute
Google has updated its language for ad disapproval for Gmail ads. A look at Gmails extensive ad content...
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and...
Gmail Ads: What’s New (And Not New) With This Native Ad Type
Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how...
Expandable Native Gmail Ads Now Available To All In AdWords
Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in...
How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Google announced Postmaster Tools last month, but many email marketers aren't fully utilizing it yet. Columnist Tom Sather explains how you can...