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Google: Gmail

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Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday rush....

Jennifer Cannon | Nov 25, 2019 at 12:07 pm ET
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Gmail app adds AMP for Email support for Android and iOS

Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...

Jennifer Cannon | Nov 21, 2019 at 3:44 pm ET
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Verizon Media policy shuts down bot-controlled inboxes from reporting data

Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...

Jennifer Cannon | Nov 15, 2019 at 8:30 am ET

 

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Email deliverability platform 250ok adds Google Postmaster Tools integration

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains....

Amy Gesenhues | Oct 8, 2019 at 2:20 pm ET
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Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....

Jennifer Cannon | May 31, 2019 at 2:13 pm ET
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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right....

Ginny Marvin | Mar 28, 2019 at 3:19 pm ET
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Dynamic AMP for Email is rolling out in Gmail now

Interactive email features give users the ability to engage with your content without ever leaving their email messages....

Ginny Marvin | Mar 26, 2019 at 1:14 pm ET
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Google tells Congress approved third-party apps can scan Gmail data

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from...

Chris Sherman | Sep 20, 2018 at 9:16 pm ET
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Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 15, 2018 at 10:00 am ET
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The conflicted marketer’s take on AMP for Gmail

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why...

Kyle Henderick | Apr 26, 2018 at 11:28 am ET
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New Gmail features are on the way, including a confidential mode that lets users expire messages

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming...

Amy Gesenhues | Apr 25, 2018 at 5:46 pm ET
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Gmail’s upcoming redesign to include more app integration, smart replies & offline support

Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter...

Amy Gesenhues | Apr 13, 2018 at 12:23 pm ET
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The rise of passive opt outs: Four ways to boost engagement

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests...

Kyle Henderick | Mar 30, 2018 at 2:00 pm ET
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Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET
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3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads...

Brett Middleton | Jan 19, 2018 at 4:34 pm ET
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3 ways Gmail has changed email marketing

With Gmail accounting for one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google's email...

Kyle Henderick | Dec 14, 2017 at 10:58 am ET
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Why the Gmail ad targeting change should have minimal impact on advertisers

The move brings ad personalization methods for Gmail in line with other Google...

Ginny Marvin | Jun 27, 2017 at 10:29 am ET
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Email shines even brighter with Gmail and Google Wallet

Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for...

Matt McGowan | Apr 13, 2017 at 9:55 am ET
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Google agrees to change when it scans emails for ad targeting

Emails sent to Gmail accounts won't be scanned until after they hit users'...

Ginny Marvin | Dec 15, 2016 at 9:50 am ET
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Gmail finally supports responsive design: answers to 4 burning questions

Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email...

Chad White | Sep 30, 2016 at 2:02 pm ET
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