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Google: Mobile

  • Latest

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...

Greg Sterling | Jun 24, 2020 at 12:02 pm ET

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last...

Ginny Marvin | Jan 31, 2020 at 8:22 am ET

Mobile conversions rising, but desktop conversions still 93% more valuable, study says

Mobile conversions are growing, however most people still favor the desktop for...

Greg Sterling | Oct 7, 2019 at 8:16 am ET

 

Google beefs up mobile app insights with new AdMob API

There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user...

Greg Sterling | Sep 18, 2019 at 4:11 pm ET

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

App publishers will also see notices of errors in their file implementations....

Ginny Marvin | Aug 6, 2019 at 1:14 pm ET

“Popular dishes” have arrived in Google Maps listings

Machine learning will match restaurants’ most popular offerings with corresponding...

George Nguyen | May 31, 2019 at 1:23 pm ET

A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 11:42 am ET

Location intelligence companies react to new Android privacy controls

The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses....

Greg Sterling | May 15, 2019 at 5:56 pm ET

As part of broader privacy push, Google gives users more control over location data

A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....

Greg Sterling | May 8, 2019 at 3:30 pm ET

Google App campaigns to get YouTube inventory, tROAS bidding

App ads will soon be eligible to appear on the YouTube homepage...

Ginny Marvin | May 8, 2019 at 12:10 pm ET

Walmart doubles down on voice grocery shopping with Google Home

The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers....

Greg Sterling | Apr 3, 2019 at 10:30 am ET

Meet Unbounce’s drag-and-drop builder for AMP landing pages

The new feature is included in Unbounce's Premium and Enterprise...

Amy Gesenhues | Mar 1, 2019 at 10:40 am ET

Google rolls out ‘interpreter mode’ for Home and smart displays

Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....

Greg Sterling | Feb 14, 2019 at 1:32 pm ET

Super Bowl ads show Alexa as part of daily life

Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing...

Greg Sterling | Feb 6, 2019 at 8:35 am ET

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...

Greg Sterling | Jan 25, 2019 at 8:41 am ET

Cheetah Mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly...

Greg Sterling | Nov 27, 2018 at 4:17 pm ET

EU consumer groups accuse Google of violating GDPR with location history

The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent....

Greg Sterling | Nov 27, 2018 at 10:02 am ET

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Google had beaten Amazon in device shipments in the previous two quarters....

Greg Sterling | Nov 16, 2018 at 10:08 am ET

5 SEO trends that will matter most in 2019

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

Sponsored Content: SEO PowerSuite | Nov 13, 2018 at 7:30 am ET

Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy...

Amy Gesenhues | Oct 24, 2018 at 2:26 pm ET
  • Previous Articles »
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