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Google: Google Play

  • Latest

Google intros open testing ads, new asset reporting and more for App campaigns

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...

Ginny Marvin | Mar 23, 2020 at 2:53 pm ET

Cheetah Mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly...

Greg Sterling | Nov 27, 2018 at 4:17 pm ET

Third-party app store owner files EU complaint about being blocked by Google

Google says there is significant risk from apps from third-party app stores....

Greg Sterling | Jul 12, 2018 at 4:26 pm ET

 

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 15, 2018 at 10:00 am ET

Google Play Instant lets app marketers offer game trials for free on Android devices

Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube...

Amy Gesenhues | Mar 19, 2018 at 5:17 pm ET

All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event

'Hardware, software and AI' is Google's competitive recipe for this new ecosystem....

Greg Sterling | Oct 5, 2017 at 8:56 am ET

Google gives app marketers more ways to promote their apps with ads

Automated video ads, new Play inventory and in-app purchase audience modeling are now...

Ginny Marvin | Nov 22, 2016 at 1:40 pm ET

Google is adding a second ad slot in Play Store search results

Two updates were introduced for search ads in Google Play store....

Ginny Marvin | Sep 7, 2016 at 1:54 pm ET

Inside Google Play’s branded YouTube show that spanned 23 channels

Google Play and Portal A took a risk by distributing a branded show across 23 YouTube channels, reaping more app installs than expected but...

Tim Peterson | Jul 7, 2016 at 10:00 am ET

This app “Contains ads” label starts showing in Google Play store

The new label has been spotted in the wild, but it has not rolled out to all...

Ginny Marvin | Apr 29, 2016 at 11:36 am ET

App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]

Three-fourths of app users will be gone by the third month, says data from Localytics....

Greg Sterling | Mar 17, 2016 at 5:58 pm ET

Google fails in bid to overturn Russian “no default Android apps” ruling

The Moscow Arbitration Court upheld the competition regulator's decision, but Google can...

Greg Sterling | Mar 14, 2016 at 10:15 am ET

Google’s Play Store Rejects Ad Blocker App For Samsung Browser

Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s...

Barry Levine | Feb 3, 2016 at 6:22 pm ET

New Google Play “Warning”: App May Contain Advertising

Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s...

Greg Sterling | Nov 24, 2015 at 10:09 am ET

Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android

Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android....

Greg Sterling | Sep 25, 2015 at 12:34 pm ET

Google Suspends Several Apps After Release Of In-App Fraud Report

Forensiq study detailed ways malicious app developers have adopted fraud tactics seen in display advertising....

Ginny Marvin | Jul 24, 2015 at 10:33 am ET

Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180%

Kahuna mobile marketing report shows app retention rates at 30, 60 and 90 days more than doubled with the help of push...

Amy Gesenhues | Jul 1, 2015 at 3:23 pm ET

Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1

Google Play downloads reached 50 billion in the last 12 months, while Apple's app store downloads totaled 25...

Amy Gesenhues | Jun 16, 2015 at 1:12 pm ET

Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App

Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial...

Amy Gesenhues | Apr 7, 2015 at 2:20 pm ET

Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction

Google outbid companies like Amazon.com for exclusive rights to the top level domain....

Amy Gesenhues | Feb 27, 2015 at 9:36 am ET
  • Previous Articles »
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