Google: Google Play
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly...
Third-party app store owner files EU complaint about being blocked by Google
Google says there is significant risk from apps from third-party app stores....
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google Play Instant lets app marketers offer game trials for free on Android devices
Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube...
All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event
'Hardware, software and AI' is Google's competitive recipe for this new ecosystem....
Google gives app marketers more ways to promote their apps with ads
Automated video ads, new Play inventory and in-app purchase audience modeling are now...
Google is adding a second ad slot in Play Store search results
Two updates were introduced for search ads in Google Play store....
Inside Google Play’s branded YouTube show that spanned 23 channels
Google Play and Portal A took a risk by distributing a branded show across 23 YouTube channels, reaping more app installs than expected but...
This app “Contains ads” label starts showing in Google Play store
The new label has been spotted in the wild, but it has not rolled out to all...
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Three-fourths of app users will be gone by the third month, says data from Localytics....
Google fails in bid to overturn Russian “no default Android apps” ruling
The Moscow Arbitration Court upheld the competition regulator's decision, but Google can...
Google’s Play Store Rejects Ad Blocker App For Samsung Browser
Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s...
New Google Play “Warning”: App May Contain Advertising
Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s...
Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android....
Google Suspends Several Apps After Release Of In-App Fraud Report
Forensiq study detailed ways malicious app developers have adopted fraud tactics seen in display advertising....
Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180%
Kahuna mobile marketing report shows app retention rates at 30, 60 and 90 days more than doubled with the help of push...
Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1
Google Play downloads reached 50 billion in the last 12 months, while Apple's app store downloads totaled 25...
Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial...
Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction
Google outbid companies like Amazon.com for exclusive rights to the top level domain....