Google: Privacy
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Complaint alleges that Google is circumventing GDPR with RTB personal data sharing
Brave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push...
Google wants new industrywide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control....
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data...
Google closes Chrome Incognito Mode loophole to improve privacy
Publishers aren't happy, viewing the change as a way to enable users to circumvent...
Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
As part of broader privacy push, Google gives users more control over location data
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts....
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Google tells Congress approved third-party apps can scan Gmail data
In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from...
As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts....
Google, IAB Europe still negotiating GDPR Consent Framework implementation
Google has yet to launch its consent management...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply...
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with...
Google issues updated GDPR guidance to publishers on how to gain consent from users
Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with...