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Google: Privacy

  • Latest
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Will Google’s Ad Disclosure schema catch on?

It's among several initiatives the company is working on as privacy takes center...

Ginny Marvin | Aug 3, 2020 at 10:01 am ET
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Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 31, 2020 at 8:00 am ET
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Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

 

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500+ malvertising Google Chrome extensions disabled, removed from Web Store

Google was able to confirm the finding and discovered over 500 instances of the malware by seeking a "fingerprint" by security researcher Jamila...

Detlef Johnson | Feb 14, 2020 at 3:14 pm ET
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Marketers respond to Google Chrome cookie decision with mixture of hope and fear

Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....

Greg Sterling | Jan 22, 2020 at 5:21 pm ET
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2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of "surveillance capitalism."...

Greg Sterling | Dec 26, 2019 at 9:00 am ET
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How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 10:45 am ET
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The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

There's still time to register! Join us on December 17th for this live...

Digital Marketing Depot | Dec 13, 2019 at 11:00 am ET
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Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...

Ginny Marvin | Nov 21, 2019 at 11:38 am ET
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Google to address ad frequency with machine learning when cookies aren’t available

The feature will launch first in Display & Video and eventually come to Google...

Ginny Marvin | Oct 8, 2019 at 12:05 pm ET
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Complaint alleges that Google is circumventing GDPR with RTB personal data sharing

Brave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push...

Greg Sterling | Sep 4, 2019 at 12:33 pm ET
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Google wants new industrywide standards to balance privacy and ads personalization

The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control....

Greg Sterling | Aug 22, 2019 at 9:37 am ET
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Consumers believe brands benefit more from personal data sharing than they do

New Factual survey shows the complex state of consumer attitudes toward personal and location data...

Greg Sterling | Aug 21, 2019 at 12:29 pm ET
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Google closes Chrome Incognito Mode loophole to improve privacy

Publishers aren't happy, viewing the change as a way to enable users to circumvent...

Greg Sterling | Jul 18, 2019 at 1:13 pm ET
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Most consumers believe online privacy is impossible, survey finds

The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information...

Greg Sterling | Jul 10, 2019 at 9:41 am ET
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A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 11:42 am ET
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As part of broader privacy push, Google gives users more control over location data

A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....

Greg Sterling | May 8, 2019 at 3:30 pm ET
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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts....

Ginny Marvin | May 7, 2019 at 11:32 pm ET
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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...

Robin Kurzer | Feb 12, 2019 at 1:17 pm ET
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Is Facebook the only platform using 2FA for ad targeting?

After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...

Amy Gesenhues | Oct 23, 2018 at 2:10 pm ET
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