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Google: Search

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What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 16, 2020 at 12:56 pm ET
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9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET
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Welcome BERT: Google’s latest search algorithm to better understand natural language

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released...

Barry Schwartz | Oct 25, 2019 at 9:52 am ET

 

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Is your martech leadership failing on SEO? Probably

Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise...

Scott Brinker | Jul 30, 2019 at 11:25 am ET
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The North Face gets a thumbs down from SEO community after manipulating Google image search results

The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...

Amy Gesenhues | Jun 3, 2019 at 4:57 pm ET
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Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy...

Amy Gesenhues | Oct 24, 2018 at 2:26 pm ET
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5 ways to leverage real third-party purchase intent

If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent...

John Steinert | Sep 19, 2018 at 11:49 am ET
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Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 15, 2018 at 10:00 am ET
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Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...

Paul Shapiro | Jun 14, 2018 at 3:27 pm ET
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Priorities for diagnosing JavaScript-powered websites

Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a...

Maria Cieslak | Jun 12, 2018 at 5:14 pm ET
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What do Google and a toddler have in common? Both need to learn good listening skills.

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...

Dave Davies | Jun 5, 2018 at 4:22 pm ET
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Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...

Barry Adams | Jun 5, 2018 at 3:04 pm ET
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How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...

Karen Bone | May 31, 2018 at 3:01 pm ET
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How to create catchy, effective subject lines for link outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get...

Gisele Navarro | May 31, 2018 at 2:57 pm ET
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Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 29, 2018 at 9:45 am ET
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How much is too much? Faceted navigation and SEO

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation...

Eric Enge | May 24, 2018 at 11:28 am ET
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Pause underperforming ads with this updated AdWords script

If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to...

Daniel Gilbert | May 18, 2018 at 12:55 pm ET
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Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously...

Joy Hawkins | May 18, 2018 at 12:45 pm ET
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Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling...

Debra Mastaler | May 11, 2018 at 3:39 pm ET
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Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...

John Lincoln | May 2, 2018 at 12:10 pm ET
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