Google: Search
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...
Priorities for diagnosing JavaScript-powered websites
Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get...
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation...
Pause underperforming ads with this updated AdWords script
If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to...
Better Business Bureau reviews are complex. Here’s what you need to know
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously...
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling...
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...
Hooray! Google My Business descriptions are back
Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can...
Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is...
Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of...
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and...
