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Google: SEO

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 11:24 am ET

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...

Sponsored Content: SEO PowerSuite | Oct 13, 2020 at 8:30 am ET

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

 

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...

Sponsored Content: SEOmonitor | Aug 3, 2020 at 7:30 am ET

Retailers can now link their PayPal and Google Merchant Center accounts

The integration makes it easier to get up and running with Google's free Shopping...

Ginny Marvin | May 12, 2020 at 3:42 pm ET

Content and coronavirus: How you can differentiate from the masses

How to think about content, SEO and your customers during the crisis -- and prepare for the...

Greg Sterling | Apr 10, 2020 at 3:19 pm ET

SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going...

Greg Sterling | Apr 7, 2020 at 3:21 pm ET

The North Face gets a thumbs down from SEO community after manipulating Google image search results

The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...

Amy Gesenhues | Jun 3, 2019 at 4:57 pm ET

Compare 19 top SEO tools and platforms

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at...

Digital Marketing Depot | Apr 11, 2019 at 12:48 pm ET

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...

Greg Sterling | Jan 25, 2019 at 8:41 am ET

Human vs machine intelligence: how to win when ‘duplicate’ content is unique

Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it...

Sponsored Content: OnCrawl | Dec 11, 2018 at 7:30 am ET

Here’s how to ‘expertly’ hit a link-building home run

Use expert opinions in content so when you build it, the links will...

Jeremy Knauff | Sep 6, 2018 at 12:49 pm ET

How small businesses can see big results with foundational SEO

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...

Marcus Miller | Sep 3, 2018 at 11:25 am ET

Why following SEO trends guarantees SEO budget waste.

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons...

Kaspar Szymanski | Aug 30, 2018 at 1:56 pm ET

This SEO nerd says its OK to ask for links

Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a...

Andrew Dennis | Aug 29, 2018 at 1:13 pm ET

Case study: The tale of two internal link tweaks

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on...

Dave Davies | Aug 28, 2018 at 2:38 pm ET

Why websites should be using HSTS to improve security and SEO

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be...

John Lincoln | Aug 28, 2018 at 2:35 pm ET

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase...

Sponsored Content: OnCrawl | Aug 28, 2018 at 7:30 am ET

Flying close to the sun: SEO tactics that may get you burned

The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or...

Stephan Spencer | Aug 23, 2018 at 3:15 pm ET

Link to my awesome content, please!

Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are...

Jeremy Knauff | Jul 11, 2018 at 1:30 pm ET
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