Google: TV

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Performance marketing comes to television

Long a pure branding play, advertisers can now unlock television’s potential with Connected...

Sponsored Content: SteelHouse | Nov 20, 2019 at 7:30 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

YouTube masthead ads hit TV app

The ads will be available as a reserved placement and purchased on a CPM basis....

Amy Gesenhues | Sep 18, 2019 at 8:00 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Google Display & Video 360 adds more tools to streamline cross-screen TV buys

The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...

Taylor Peterson | May 15, 2019 at 3:01 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube

Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks....

Greg Sterling | Oct 16, 2018 at 11:36 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices

New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across...

Ginny Marvin | Apr 21, 2016 at 9:38 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

The Android Smart Television Infiltration Will Arrive This Spring

Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating...

Greg Finn | Jan 7, 2015 at 11:22 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Google I/O Big Takeaway: Android Will Be Everywhere

The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or...

Greg Sterling | Jun 25, 2014 at 5:11 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Google Reorgs To Grab Brand Spend, YouTube The Anchor

Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online...

Greg Sterling | Dec 18, 2013 at 7:49 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package

Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package....

Amy Gesenhues | Aug 21, 2013 at 12:21 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Chromecast Hugely Popular, Sells Out On Amazon, BestBuy

Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and...

Greg Sterling | Jul 26, 2013 at 12:48 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Compare What You Can Watch On Google Chromecast, Apple TV, Roku & Xbox

Want to stream content from the Internet to your TV? There’s a new player in town, Google’s Chromecast. It’s super easy to use...

Danny Sullivan | Jul 26, 2013 at 11:25 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Chromecast: The Rebirth Of Google TV

Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big,...

Greg Sterling | Jul 24, 2013 at 1:33 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Report: YouTube Generated $350M In Mobile Revenue In Past Six Months

Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad...

Greg Sterling | Jun 6, 2013 at 10:38 am ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus

Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of...

Danny Sullivan | Aug 7, 2012 at 3:16 pm ET

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Will The New Google TV Partners Be Enough To Help The Platform?

The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous...

Danny Sullivan | Jan 5, 2012 at 5:59 pm ET