Google: TV
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis....
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks....
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across...
The Android Smart Television Infiltration Will Arrive This Spring
Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating...
Google I/O Big Takeaway: Android Will Be Everywhere
The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or...
Google Reorgs To Grab Brand Spend, YouTube The Anchor
Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online...
Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package
Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package....
Chromecast Hugely Popular, Sells Out On Amazon, BestBuy
Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and...
Compare What You Can Watch On Google Chromecast, Apple TV, Roku & Xbox
Want to stream content from the Internet to your TV? There’s a new player in town, Google’s Chromecast. It’s super easy to use...
Chromecast: The Rebirth Of Google TV
Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big,...
Report: YouTube Generated $350M In Mobile Revenue In Past Six Months
Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad...
Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus
Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of...
Will The New Google TV Partners Be Enough To Help The Platform?
The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous...