Google: TV

Performance marketing comes to television

Long a pure branding play, advertisers can now unlock television’s potential with Connected...

Sponsored Content: SteelHouse | Nov 20, 2019 at 7:30 am ET

The ads will be available as a reserved placement and purchased on a CPM basis....

Amy Gesenhues | Sep 18, 2019 at 8:00 am ET

The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...

Taylor Peterson | May 15, 2019 at 3:01 pm ET

Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks....

Greg Sterling | Oct 16, 2018 at 11:36 am ET

New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across...

Ginny Marvin | Apr 21, 2016 at 9:38 am ET

Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating...

Greg Finn | Jan 7, 2015 at 11:22 am ET

The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or...

Greg Sterling | Jun 25, 2014 at 5:11 pm ET

Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online...

Greg Sterling | Dec 18, 2013 at 7:49 am ET

Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package....

Amy Gesenhues | Aug 21, 2013 at 12:21 pm ET

Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and...

Greg Sterling | Jul 26, 2013 at 12:48 pm ET

Want to stream content from the Internet to your TV? There’s a new player in town, Google’s Chromecast. It’s super easy to use...

Danny Sullivan | Jul 26, 2013 at 11:25 am ET

Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big,...

Greg Sterling | Jul 24, 2013 at 1:33 pm ET

Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad...

Greg Sterling | Jun 6, 2013 at 10:38 am ET

Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of...

Danny Sullivan | Aug 7, 2012 at 3:16 pm ET

The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous...

Danny Sullivan | Jan 5, 2012 at 5:59 pm ET