Google: User Interface
Google is testing 11 variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected...
A better Siri is critical to the iPhone’s long-term competitiveness
Apple is no longer the leader in a much more crowded virtual assistant...
Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses...
Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor...
4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data...
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX...
Green is in, yellow is out in Google text ad labels
Instead of yellow, Google is rolling out a green "Ad" label for text ads in search...
How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google's recent update to its SERP display impacted consumers, advertisers and Google's bottom line? Adobe's Siddharth Shah looks at the...
Adjusting to Google’s ad layout change with attribution tools
Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next...
Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home today at...
Google Translate adds new “Tap to Translate” feature for third-party apps
Company also adds Chinese languages to Word Lens visual translation feature....
Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms...
How to adjust SEO strategy to Google’s new SERP ad layout
Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?...
Google Voice Access beta enlarges role for voice, conversational device interaction
Accessibility technology suggests the Star Trek future will be here soon....
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for...
The real impact of Google’s new paid search ad layout on organic search
We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search?...
Report: Google working on its own version of Amazon Echo
If the device is released, one question is how it would handle search results and whether it would include ads....
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been...
How advertisers should respond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist...
Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might...
