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Google: User Interface

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Google App Actions expands with four new categories

Users will be able to tell Google Assistant to pay their bills, book a ride, order food and...

George Nguyen | May 7, 2019 at 5:00 pm ET
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Google is testing 11 variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected...

Sergey Alakov | May 24, 2017 at 3:32 pm ET
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A better Siri is critical to the iPhone’s long-term competitiveness

Apple is no longer the leader in a much more crowded virtual assistant...

Greg Sterling | Jan 31, 2017 at 4:55 am ET

 

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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses...

Barb Palser | Sep 9, 2016 at 10:03 am ET
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Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor...

Andy Taylor | Aug 19, 2016 at 2:00 pm ET
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4 things you didn’t know about rich snippets

Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data...

Pratik Dholakiya | Aug 4, 2016 at 12:45 pm ET
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX...

Dan Leibson | Jul 1, 2016 at 2:15 pm ET
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Green is in, yellow is out in Google text ad labels

Instead of yellow, Google is rolling out a green "Ad" label for text ads in search...

Ginny Marvin | Jun 15, 2016 at 1:42 pm ET
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How Google’s latest design choice impacts consumers’ ability to search and discover

How has Google's recent update to its SERP display impacted consumers, advertisers and Google's bottom line? Adobe's Siddharth Shah looks at the...

Siddharth Shah | Jun 2, 2016 at 11:49 am ET
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Adjusting to Google’s ad layout change with attribution tools

Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next...

Eric Dezendorf | May 25, 2016 at 10:38 am ET
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Report: Google to introduce “Home” voice assistant to compete with Amazon Echo

Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home today at...

Greg Sterling | May 18, 2016 at 12:09 am ET
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Google Translate adds new “Tap to Translate” feature for third-party apps

Company also adds Chinese languages to Word Lens visual translation feature....

Greg Sterling | May 11, 2016 at 12:03 pm ET
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Trend observation: branded PPC ads getting more expensive

Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms...

Thomas Stern | Apr 28, 2016 at 3:14 pm ET
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How to adjust SEO strategy to Google’s new SERP ad layout

Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?...

Dan Bagby | Apr 15, 2016 at 9:45 am ET
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Google Voice Access beta enlarges role for voice, conversational device interaction

Accessibility technology suggests the Star Trek future will be here soon....

Greg Sterling | Apr 11, 2016 at 7:03 pm ET
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First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for...

Andy Taylor | Apr 1, 2016 at 12:07 pm ET
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The real impact of Google’s new paid search ad layout on organic search

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search?...

Winston Burton | Mar 30, 2016 at 1:01 pm ET
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Report: Google working on its own version of Amazon Echo

If the device is released, one question is how it would handle search results and whether it would include ads....

Greg Sterling | Mar 25, 2016 at 11:07 am ET
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Google’s right-side Adpocalypse: What really happened (DATA)

When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been...

Larry Kim | Mar 22, 2016 at 11:40 am ET
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How advertisers should respond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist...

Frederick Vallaeys | Mar 17, 2016 at 11:20 am ET
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