Google: VR, Daydream & Cardboard

How marketers are wrestling with virtual reality’s adoption issue

VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...

Tim Peterson | Oct 12, 2017 at 9:00 am ET

'Hardware, software and AI' is Google's competitive recipe for this new ecosystem....

Greg Sterling | Oct 5, 2017 at 8:56 am ET

With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...

Ginny Marvin | Jun 29, 2017 at 1:36 pm ET

New capability means that users no longer need to download an app to view online...

Barry Levine | Feb 10, 2017 at 11:27 am ET

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images...

Brian Ussery | Oct 27, 2016 at 1:00 pm ET

The study is a first step toward the organization’s development of guidelines for...

Barry Levine | Oct 10, 2016 at 10:30 am ET

New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event...

Danny Sullivan | Oct 4, 2016 at 11:45 am ET

Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...

Barry Levine | Aug 4, 2016 at 4:47 pm ET

While Google will build its own VR hardware, "reference designs" mean that any manufacturer can make their own to work with...

Danny Sullivan | May 19, 2016 at 11:53 am ET

Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and...

Ginny Marvin | May 18, 2016 at 3:48 pm ET