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Google: VR, Daydream & Cardboard

  • Latest

How marketers are wrestling with virtual reality’s adoption issue

VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...

Tim Peterson | Oct 12, 2017 at 9:00 am ET

All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event

'Hardware, software and AI' is Google's competitive recipe for this new ecosystem....

Greg Sterling | Oct 5, 2017 at 8:56 am ET

Google shows off its VR advertising concept

With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...

Ginny Marvin | Jun 29, 2017 at 1:36 pm ET

 

Google releases Chrome version with the first browser support for WebVR

New capability means that users no longer need to download an app to view online...

Barry Levine | Feb 10, 2017 at 11:27 am ET

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images...

Brian Ussery | Oct 27, 2016 at 1:00 pm ET

IAB’s first report on VR/AR surveys the terrain for marketers

The study is a first step toward the organization’s development of guidelines for...

Barry Levine | Oct 10, 2016 at 10:30 am ET

Google debuts new Pixel phone, Google Home & Google Assistant

New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event...

Danny Sullivan | Oct 4, 2016 at 11:45 am ET

Online car retailer Vroom launches first VR-based auto showroom

Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...

Barry Levine | Aug 4, 2016 at 4:47 pm ET

Google will build its own Daydream VR headset & controller

While Google will build its own VR hardware, "reference designs" mean that any manufacturer can make their own to work with...

Danny Sullivan | May 19, 2016 at 11:53 am ET

VR is coming to the Google Play store this fall with Daydream

Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and...

Ginny Marvin | May 18, 2016 at 3:48 pm ET
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