Google: VR, Daydream & Cardboard
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...
All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event
'Hardware, software and AI' is Google's competitive recipe for this new ecosystem....
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...
Google releases Chrome version with the first browser support for WebVR
New capability means that users no longer need to download an app to view online...
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images...
IAB’s first report on VR/AR surveys the terrain for marketers
The study is a first step toward the organization’s development of guidelines for...
Google debuts new Pixel phone, Google Home & Google Assistant
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event...
Online car retailer Vroom launches first VR-based auto showroom
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...
Google will build its own Daydream VR headset & controller
While Google will build its own VR hardware, "reference designs" mean that any manufacturer can make their own to work with...
VR is coming to the Google Play store this fall with Daydream
Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and...