Google: YouTube
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have...
YouTube reworks verification requirements, displays verified checkmark more consistently across platform
The new criteria for verification eligibility is focused on a channel's authenticity and prominence....
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis....
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land...
Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
The social media marketing week in review: A round up of news and announcements you may have...
YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content
The company said it will stop serving up personalized ads on kid videos....
YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad...
Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have...
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics....