Google: YouTube
YouTube gives more creators option to monetize channels
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers....
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a...
YouTube to end Director onsite services on October 31
YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple...
YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week....
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now...
YouTube app adds new time well spent options, including a break reminder
After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers....
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser...
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels....
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
YouTube’s new streaming music service to start rolling out this week
YouTube Music will include skippable and non-skippable in-stream ads....
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred...
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%. ...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...
