Google: YouTube
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time....
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related...
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals....
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for...
Vimeo Create launches to give SMBs access to video marketing tools
SMBs can create, save and share videos for $20 a month....
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month....
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards....
YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019
YouTube alone is slightly larger than the size of Amazon's ad business....
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation platforms....
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have...
YouTube reworks verification requirements, displays verified checkmark more consistently across platform
The new criteria for verification eligibility is focused on a channel's authenticity and prominence....
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis....