Google: YouTube
YouTube’s new streaming music service to start rolling out this week
YouTube Music will include skippable and non-skippable in-stream ads....
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred...
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%. ...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
YouTube’s new TrueView for Reach option makes bumper assets skippable
With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable...
How to turn video into sales: SMX West recap
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive...
YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories
The new guidelines around gun-related content go into effect next month....
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
Available on Chrome now, YouTube says its "Go Live" feature will be rolling out to more browsers soon....
Google expanding YouTube Director onsite video ad service to more than 170 cities
Originally offered in only six cities when it launched last year, YouTube's video ad creation service will now be available to many more...
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent...
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing....
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest...
YouTube rolls out new chat replay, automatic captions & more for live streaming videos
YouTube's live streaming is available to channels with 1,000 or more subscribers....
YouTube removes analytics from its demographic data reports for creators
According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers....
