Google: YouTube
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start....
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six...
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned....
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
The ranking algorithm factored total reach, clicks and engagement for the direct response ads....
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results....
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become...
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube....
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens....
Is Facebook the only platform using 2FA for ad targeting purposes?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks....
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
YouTube cracks down on duplicate content videos
Did your YouTube channel get removed over duplicative content, here is...
IRI to help Google measure offline sales impact of YouTube ads
Company will provide anonymous loyalty card and point-of-sale data to Google....
YouTube rolls out more ad extensions, incremental lift measurement
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip....
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
YouTube gives more creators option to monetize channels
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers....
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a...