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Google: YouTube

  • Latest

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 23, 2020 at 9:30 am ET

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google's machine learning...

Ginny Marvin | Oct 7, 2020 at 9:03 am ET

Google extends lead forms to YouTube, Discovery campaigns

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...

Ginny Marvin | Aug 5, 2020 at 3:10 pm ET

 

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time....

Ginny Marvin | May 19, 2020 at 1:30 pm ET

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...

Ginny Marvin | May 1, 2020 at 5:50 am ET

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed "tens of millions" of COVID-19 related...

Ginny Marvin | Apr 30, 2020 at 3:23 pm ET

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

YouTube will temporarily implement more automated reviews, which could cause unwarranted removals....

Taylor Peterson | Mar 16, 2020 at 4:07 pm ET

Martech brands offer breaks, new tech for businesses to manage coronavirus impact

The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for...

Amy Gesenhues | Mar 13, 2020 at 3:07 pm ET

Vimeo Create launches to give SMBs access to video marketing tools

SMBs can create, save and share videos for $20 a month....

Amy Gesenhues | Feb 25, 2020 at 11:16 am ET

InVideo’s AI-powered editor automates video creation process

The DIY video editing tool is available via subscription rates from $10 to $30 per month....

Amy Gesenhues | Feb 20, 2020 at 12:50 pm ET

Chrome’s coming changes to video ad blocking could impact YouTube

Mid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards....

Ginny Marvin | Feb 5, 2020 at 1:52 pm ET

YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019

YouTube alone is slightly larger than the size of Amazon's ad business....

Greg Sterling | Feb 3, 2020 at 5:40 pm ET

Brightcove launches all-in-one video campaign app

Brightcove Campaign integrates with a number of marketing automation platforms....

Amy Gesenhues | Jan 14, 2020 at 11:56 am ET

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...

Joe Martinez | Nov 25, 2019 at 9:33 am ET

Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...

Ginny Marvin | Nov 5, 2019 at 2:48 pm ET

YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....

Ginny Marvin | Oct 16, 2019 at 9:59 am ET

YouTube testing ad buying tool that lets you reserve ad placement 120 days out

Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...

Amy Gesenhues | Oct 10, 2019 at 12:22 pm ET

YouTube gives back verified badges to creators after backlash over recent changes

"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....

Amy Gesenhues | Sep 23, 2019 at 1:24 pm ET

YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...

Amy Gesenhues | Sep 23, 2019 at 9:04 am ET

Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Sep 20, 2019 at 3:52 pm ET
  • Previous Articles »
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