Google: YouTube
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Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads....
What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling...
7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video...
What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more...
LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...
YouTube to sunset Video Editor & Photo slideshows on September 20
The features are being retired due to limited usage so that YouTube can focus efforts on new tools....
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
In May, the top spot from Clash of Clans generated more than 87 million views....
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels....
YouTube Studio beta on the way with new design, inbox features & way to organize comments
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up....
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done...
YouTube tops 1.5 billion logged-in viewers every month
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at...
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don't expressly violate YouTube...
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands....
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison....
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram,...
Google updates YouTube creator guidelines for ad-friendly content
For advertiser brand safety protections, hateful and incendiary content will not be...
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword...
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices....
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were...
