Google: YouTube
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube...
YouTube lets some advertisers buy masthead ads on CPM basis
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
A look at how the top Super Bowl brands performed across digital channels during the big game....
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube ad revenues increased 11 percent year-over-year in 2018, according to...
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top...
YouTube TV now available in more than 98% of U.S. households
The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly....
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are...
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights....
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand...
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start....
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six...
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned....
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
The ranking algorithm factored total reach, clicks and engagement for the direct response ads....
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results....
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become...
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube....
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens....
Is Facebook the only platform using 2FA for ad targeting purposes?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...