• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home

Paid search

  • Latest

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

Tips for using the new Google Ads interface

There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...

Mona Elesseily | Nov 5, 2018 at 5:33 pm ET

SEO agencies – Important questions to ask before choosing one

Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...

Sponsored Content: Webgator | Oct 22, 2018 at 7:30 am ET

 

Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC...

Sponsored Content: Optmyzr | Oct 15, 2018 at 7:30 am ET

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now...

Amy Gesenhues | Aug 17, 2018 at 11:53 am ET

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Implementing automated bids from the engines doesn't mean advertisers can forget about bid...

Sponsored Content: Optmyzr | Jun 12, 2018 at 7:30 am ET

Ask the #SMXperts series — Advanced audience targeting

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social...

Debra Mastaler | Jun 8, 2018 at 2:15 pm ET

5 Google Optimize tests to take AdWords to the next level

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down...

Matt Lawson | Jun 5, 2018 at 4:26 pm ET

Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to...

Joe Martinez | May 14, 2018 at 3:29 pm ET

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...

Sponsored Content: Invoca | May 14, 2018 at 7:30 am ET

Stay sharp and relevant with ongoing PPC training

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC...

Jeff Baum | May 11, 2018 at 3:47 pm ET

Are your ads pointing to the right domain? Here’s a script to find out.

KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...

Daniel Gilbert | Apr 17, 2018 at 5:04 pm ET

The new Google AdWords interface is coming soon. Are you ready?

Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears...

Mona Elesseily | Apr 9, 2018 at 8:44 pm ET

To make every conversion count, count every conversion

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...

Matt Lawson | Apr 2, 2018 at 11:45 am ET

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...

Jacob Baadsgaard | Apr 2, 2018 at 10:11 am ET

Google Ad Grants changes and your PPC strategy: Where to go from here

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent...

Pauline Jakober | Mar 23, 2018 at 8:25 am ET

Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...

Andy Taylor | Mar 2, 2018 at 2:00 pm ET

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...

Sponsored Content: Optmyzr | Jan 31, 2018 at 7:30 am ET
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok