Paid search
Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
Stay sharp and relevant with ongoing PPC training
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC...
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...
Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...
