How To Guides
Browse the Marketing Land How To Guides by digital marketing topic:
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok....
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020....
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020....
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers -- and keep them --...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and...
Opting out: A guide to letting go of email subscribers the right way
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable...
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open...
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help...
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to...