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How To Guides

How To Guides

Browse the Marketing Land How To Guides by digital marketing topic:

  • How To Guides: Content Marketing
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  • Latest

How to Build a Marketing System of Record

Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns....

Digital Marketing Depot | Jan 15, 2021 at 7:10 am ET

CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...

Sponsored Content: SteelHouse | Oct 12, 2020 at 12:30 pm ET

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

 

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...

Rodric Bradford | Aug 20, 2020 at 10:51 am ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market...

George Nguyen | Jun 24, 2020 at 2:36 pm ET

Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC...

Ginny Marvin | Jun 23, 2020 at 1:33 pm ET

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:07 am ET

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on...

Greg Sterling | Jun 16, 2020 at 9:05 am ET

Data roundup: Resources to help you market more effectively during COVID-19

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...

George Nguyen | Jun 9, 2020 at 2:59 pm ET

Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less...

George Nguyen | Jun 4, 2020 at 1:37 pm ET

Vox Media’s new ad network connects advertisers to local media audiences

Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....

Taylor Peterson | Mar 11, 2020 at 3:13 pm ET

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok....

Taylor Peterson | Mar 4, 2020 at 3:00 pm ET

Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...

Ginny Marvin | Mar 2, 2020 at 12:38 pm ET

The 5 best digital marketing courses for your digital success this year

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Feb 26, 2020 at 8:11 am ET

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020....

Taylor Peterson | Feb 3, 2020 at 2:31 pm ET

Up your email marketing game in 2020

Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...

Marketing Land | Jan 14, 2020 at 1:34 pm ET

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020....

Taylor Peterson | Jan 10, 2020 at 3:03 pm ET
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