How To Guides
Browse the Marketing Land How To Guides by digital marketing topic:
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open...
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help...
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to...
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
3 tips for overcoming content production obstacles
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she...
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create...
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get...
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to...
Using machine learning to get more value out of your Facebook campaigns
Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its...