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How To Guides: Content Marketing

  • Latest
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Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET
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Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market...

George Nguyen | Jun 24, 2020 at 2:36 pm ET
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Target acquired: How to define and use your ideal target market

Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...

Jacob Baadsgaard | Sep 14, 2018 at 11:20 am ET

 

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How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help...

Jessica Foster | Aug 28, 2018 at 2:50 pm ET
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3 tips for overcoming content production obstacles

The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she...

Rachel Lindteigen | Jun 7, 2018 at 3:19 pm ET
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How to use Pinterest to drive high-volume traffic on auto-pilot

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...

Jessica Foster | Jun 6, 2018 at 12:04 pm ET
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How to create catchy, effective subject lines for link outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get...

Gisele Navarro | May 31, 2018 at 2:57 pm ET
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The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to...

Sherry Bonelli | Apr 2, 2018 at 9:22 am ET
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3 important search engines to leverage for content marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO...

Rachel Lindteigen | Dec 12, 2017 at 11:15 am ET
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Ideation inspiration: 5 ways to brainstorm great ideas for blog content

Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh...

Megan Krause | Dec 11, 2017 at 3:56 am ET
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Why your end-of-year marketing strategy should focus on repurposing and re-engagement

The year 2017 may be winding down, but that doesn't mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of...

Andrea Lehr | Dec 6, 2017 at 2:01 pm ET
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Why writing style matters for social and content marketing

When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate...

Mark Traphagen | Nov 28, 2017 at 12:14 pm ET
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How are you changing your content marketing program in 2018?

To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect...

Rachel Lindteigen | Nov 10, 2017 at 10:49 am ET
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How to get your content marketing team out of its echo chamber

It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is...

Ben Jacobson | Nov 7, 2017 at 10:58 am ET
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5 things you’re doing that drive your freelance writers crazy

How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things...

Megan Krause | Oct 16, 2017 at 11:19 am ET
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Free, paid or gated content: Which option is right for you?

Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for...

Rachel Lindteigen | Oct 13, 2017 at 11:08 am ET
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Why it pays to skip the form (and embrace chat)

Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and...

Andrea Lehr | Oct 11, 2017 at 12:41 pm ET
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Why your social media audience is critical for content marketing

How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your...

Mark Traphagen | Oct 3, 2017 at 10:50 am ET
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Are you making a mistake by focusing solely on new customers?

It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...

Rachel Lindteigen | Sep 15, 2017 at 11:00 am ET
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How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve...

Jane Loring | Sep 11, 2017 at 12:23 pm ET
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