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How To Guides: Display Advertising

  • Latest
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CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...

Sponsored Content: SteelHouse | Oct 12, 2020 at 12:30 pm ET
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5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET
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Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...

Ginny Marvin | Mar 2, 2020 at 12:38 pm ET

 

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15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...

Jacob Baadsgaard | Aug 16, 2018 at 9:04 am ET
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How to outdo the PPC robots in shopping ads

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...

Frederick Vallaeys | Apr 12, 2018 at 7:32 am ET
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How to integrate display with search and video

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and...

Grace Kaye | Dec 15, 2017 at 11:55 am ET
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Why the end of Google’s ‘First Click Free’ is a step in the right direction

Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of...

Ben Barokas | Dec 13, 2017 at 2:23 pm ET
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Is establishing a brand-safety KPI a good idea?

Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand...

Rob Rasko | Nov 30, 2017 at 1:40 pm ET
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It’s time to slay the internet’s ‘Cookie Monster’

Columnist Malcolm Cox believes the EU's impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and...

Malcolm Cox | Nov 21, 2017 at 12:23 pm ET
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It’s time for creative to retake center stage

Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of...

John Nardone | Nov 15, 2017 at 1:14 pm ET
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The best ads aren’t ads

Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods...

David Rodnitzky | Nov 14, 2017 at 1:56 pm ET
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Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its...

Anthony Muller | Oct 31, 2017 at 12:23 pm ET
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In digital, lack of oversight is a major blunder

Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve...

Lewis Gersh | Oct 24, 2017 at 11:31 am ET
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Using the ‘Russia strategy’ on programmatic

There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be...

Kevin Lee | Oct 13, 2017 at 11:30 am ET
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Programmatic TV is the future: Here’s how to capitalize on the opportunity

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your...

Grace Kaye | Sep 22, 2017 at 10:42 am ET
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Google Display Network: An optimization and fraud-avoidance guide

Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display...

Ratko Vidakovic | Sep 12, 2017 at 10:41 am ET
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Storytelling for action: Why brands need to tell a complete story

Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed...

Peter Minnium | Sep 8, 2017 at 1:59 pm ET
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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid...

Kevin Lee | Aug 17, 2017 at 10:17 am ET
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Google’s big gamble on ad blocking and why you should care

Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what...

Blaise Lucey | Aug 16, 2017 at 12:26 pm ET
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Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on...

Peter Minnium | Aug 11, 2017 at 12:05 pm ET
  • Previous Articles »
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