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How To Guides: Marketing Strategy

  • Latest

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...

Rodric Bradford | Aug 20, 2020 at 10:51 am ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

D2C brands are driving up customer acquisition costs – and it’s time to course-correct

How digitally-native brands can get new customers -- and keep them --...

Taylor Peterson | Jul 25, 2019 at 3:12 pm ET

 

The top retailer marketing strategies to compete with Amazon Prime Day

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...

Taylor Peterson | Jul 12, 2019 at 7:14 pm ET

Why isn’t my fabulous content attracting quality links?

Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open...

Julie Joyce | Sep 12, 2018 at 11:35 am ET

How to determine if you’ve been hit by negative SEO

Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...

Joe Sinkwitz | Jun 15, 2018 at 9:56 am ET

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...

Paul Shapiro | Jun 14, 2018 at 3:27 pm ET

Building a brand strategy: Essentials for long-term success

Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create...

Allen Martinez | Jun 7, 2018 at 10:50 am ET

The importance of transparency and understanding risk in link building

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...

Julie Joyce | May 24, 2018 at 11:25 am ET

Ask the SMXpert: Google manual penalties explained

Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to...

Debra Mastaler | May 7, 2018 at 12:18 pm ET

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to...

Dave Davies | May 2, 2018 at 12:26 pm ET

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...

John Lincoln | May 2, 2018 at 12:10 pm ET

Are your ads pointing to the right domain? Here’s a script to find out.

KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...

Daniel Gilbert | Apr 17, 2018 at 5:04 pm ET

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...

Karen Bone | Apr 17, 2018 at 5:00 pm ET

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...

Chris Silver Smith | Apr 17, 2018 at 4:52 pm ET

How to outdo the PPC robots in shopping ads

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...

Frederick Vallaeys | Apr 12, 2018 at 7:32 am ET

Already doing SEO? Add these two things to optimize for voice search

Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the...

Bryson Meunier | Apr 9, 2018 at 8:50 pm ET

Google patent on related entities and what it means for SEO

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of...

Dave Davies | Apr 9, 2018 at 8:41 pm ET

How to align SEO and sales teams so everyone benefits

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that...

Casie Gillette | Apr 9, 2018 at 8:18 pm ET

The power of podcasting: SEO keyword angles

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and...

Sherry Bonelli | Apr 9, 2018 at 8:10 pm ET
  • Previous Articles »
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