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How To Guides: Retail Marketing

Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.

  • Latest

SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International...

Marcus Miller | Apr 2, 2018 at 10:17 am ET

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are...

Steve Tutelman | Dec 21, 2017 at 11:00 am ET

Assessing the impact of poor data on retail: The 1-10-100 rule

With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom...

Tom Mucklow | Dec 15, 2017 at 11:19 am ET

 

Retail is better off without Black Friday

With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan...

Evan Magliocca | Dec 13, 2017 at 12:32 pm ET

Singles Day was a global shopping phenomenon, but will US marketers hop on board?

Singles Day may have come and gone, but that doesn't mean you can't make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder...

Shani Rosenfelder | Dec 4, 2017 at 11:36 am ET

Extending the promotional power of packaging: Technology as the new frontier

With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can...

Davor Sutija | Nov 22, 2017 at 1:03 pm ET

Time is running out: Engage those holiday shopping stragglers

As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you...

Tony Toubia | Nov 20, 2017 at 12:14 pm ET

Deck the halls with boughs of data 

How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data...

Tom Mucklow | Nov 16, 2017 at 12:17 pm ET

Is holiday retail still king? 4 ways to get smarter about holiday marketing

As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways...

Kyle Henderick | Nov 15, 2017 at 11:32 am ET

How customer identity brings the ‘wow factor’ back to Black Friday

Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black...

Mike Sands | Nov 14, 2017 at 11:11 am ET

Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and...

Rohit Gupta | Nov 8, 2017 at 12:19 pm ET

An inside look at Wayfair and the new roles of brands and retailers

In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to...

Andrew Waber | Nov 8, 2017 at 11:48 am ET

Prepare for the discovery-driven, visual-obsessed shopper this holiday

Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday...

Steve Tutelman | Nov 6, 2017 at 11:44 am ET

Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal...

Davor Sutija | Oct 25, 2017 at 10:19 am ET

Offers they can’t refuse: Strategies to stand out on Black Friday

Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your...

Tony Toubia | Oct 23, 2017 at 9:42 am ET

The latest social media craze for marketers: Going offline

Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...

Blaise Lucey | Oct 12, 2017 at 11:30 am ET

3 ways to leverage location this holiday season

With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline....

Michael Della Penna | Oct 12, 2017 at 10:53 am ET

Gateway to success: How to prep your marketing campaign before the holiday season

Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you're prepared for a successful...

Tony Toubia | Oct 2, 2017 at 11:43 am ET

Affiliate marketing strategies for success during the holidays

The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you...

Adam Weiss | Sep 29, 2017 at 11:34 am ET

Retailers, get ready: It’s the most mobile time of year

As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get...

Tom Mucklow | Sep 26, 2017 at 11:55 am ET
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