How To Guides: Retail Marketing
Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
SEO for multi-language websites: How to speak your customers’ language
Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International...
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are...
Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom...
Retail is better off without Black Friday
With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan...
Singles Day was a global shopping phenomenon, but will US marketers hop on board?
Singles Day may have come and gone, but that doesn't mean you can't make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder...
Extending the promotional power of packaging: Technology as the new frontier
With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can...
Time is running out: Engage those holiday shopping stragglers
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you...
Deck the halls with boughs of data
How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data...
Is holiday retail still king? 4 ways to get smarter about holiday marketing
As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways...
How customer identity brings the ‘wow factor’ back to Black Friday
Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black...
Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and...
An inside look at Wayfair and the new roles of brands and retailers
In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to...
Prepare for the discovery-driven, visual-obsessed shopper this holiday
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday...
Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal...
Offers they can’t refuse: Strategies to stand out on Black Friday
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your...
The latest social media craze for marketers: Going offline
Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...
3 ways to leverage location this holiday season
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline....
Gateway to success: How to prep your marketing campaign before the holiday season
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you're prepared for a successful...
Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you...
Retailers, get ready: It’s the most mobile time of year
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get...
