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How To Guides: Retail Marketing

  • Latest
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Video marketing prep for great holiday results

Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start...

Brent Hieggelke | Sep 25, 2017 at 11:50 am ET
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5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right...

Kyle Henderick | Sep 22, 2017 at 10:26 am ET
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Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data...

Lewis Gersh | Sep 21, 2017 at 11:00 am ET

 

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3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will...

Andrew Waber | Sep 20, 2017 at 11:42 am ET
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Why the C-suite loves loyalty

Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer...

Evan Magliocca | Sep 18, 2017 at 1:29 pm ET
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When Amazon comes for your company, don’t lose focus on what matters: Your customer

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company's survival? Contributor Joe Hyland...

Joe Hyland | Sep 14, 2017 at 1:39 pm ET
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12-part recipe for product descriptions that sell

How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are...

John Lincoln | Sep 11, 2017 at 11:45 am ET
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A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold...

Shawn Gold | Sep 7, 2017 at 12:16 pm ET
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Add chatbots to your arsenal today: Reap the benefits during the holiday retail season

Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...

Rohit Gupta | Sep 5, 2017 at 11:20 am ET
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The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give...

Dave Dague | Sep 1, 2017 at 11:24 am ET
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Retailers: The high cost of holiday packages going undelivered

When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus...

Tom Mucklow | Aug 24, 2017 at 10:50 am ET
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Why your brand should obsess over its customers, not its competitors

Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of...

Mike Sands | Aug 22, 2017 at 10:35 am ET
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The holidays hinge on your marketing ecosystem

For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your...

Evan Magliocca | Aug 21, 2017 at 10:06 am ET
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Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're...

Toby McKenna | Aug 17, 2017 at 11:44 am ET
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Retailers: Here are the building blocks for winning the digital shelf

As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data...

Andrew Waber | Aug 16, 2017 at 11:08 am ET
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Amazon advertising: Beyond Prime Day

Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re...

Kevin Lee | Jul 25, 2017 at 10:19 am ET
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It’s a pressure-packed holiday season for retail

As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends...

Evan Magliocca | Jul 24, 2017 at 9:54 am ET
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The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that...

Davor Sutija | Jul 21, 2017 at 11:37 am ET
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Winning strategies for product pages: Improving findability and buyability

As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability...

Andrew Waber | Jul 19, 2017 at 10:53 am ET
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No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how...

Allan Haims | Jun 30, 2017 at 1:45 pm ET
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