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How To Guides: Social Media Marketing

  • Latest

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:07 am ET

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok....

Taylor Peterson | Mar 4, 2020 at 3:00 pm ET

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020....

Taylor Peterson | Feb 3, 2020 at 2:31 pm ET

 

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020....

Taylor Peterson | Jan 10, 2020 at 3:03 pm ET

The disastrous consequences of measuring engagement

The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....

Nate Elliott | Nov 12, 2018 at 11:13 am ET

Winning the social media marketing game

Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...

Peter Minnium | Jul 13, 2018 at 2:10 pm ET

How to use Pinterest to drive high-volume traffic on auto-pilot

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...

Jessica Foster | Jun 6, 2018 at 12:04 pm ET

Using machine learning to get more value out of your Facebook campaigns

Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its...

Laura Collins | May 4, 2018 at 3:23 pm ET

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...

Chris Silver Smith | Apr 17, 2018 at 4:52 pm ET

Are consumers burning out on social media?

Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and...

Dayle Hall | Feb 27, 2018 at 1:01 pm ET

Four ways to fix the social data disconnect

When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this...

Nate Elliott | Jan 17, 2018 at 11:13 am ET

8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and...

Peter Minnium | Dec 29, 2017 at 12:30 pm ET

Building social buzz: Our top 10 social media marketing columns of 2017

The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered...

Desiree Everts DeNunzio | Dec 28, 2017 at 11:00 am ET

The influence of affluence: How to leverage the ‘Affluencers’

Meet the "Affluencers." Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy...

Peter Minnium | Dec 1, 2017 at 11:27 am ET

Why writing style matters for social and content marketing

When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate...

Mark Traphagen | Nov 28, 2017 at 12:14 pm ET

What you need to know about Facebook’s new ad transparency

As Facebook begins rolling out its 'View Ads' tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new...

Laura Collins | Nov 22, 2017 at 9:20 am ET

Your brand vs. social algorithms: The conundrum of 2018

Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what...

Blaise Lucey | Nov 13, 2017 at 10:00 am ET

Eager to embrace live video? Inspiration and tips on how to get started

How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an...

Jordan Kasteler | Nov 7, 2017 at 2:37 pm ET

5 ways one entrepreneur used Instagram to build a powerful network of contacts

In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing...

Sweta Patel | Nov 6, 2017 at 1:26 pm ET

The Google Analytics Social channel is broken: Here’s how to fix it

If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark...

Mark Traphagen | Nov 2, 2017 at 1:50 pm ET
  • Previous Articles »
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