How To Guides: Social Media Marketing
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
Using machine learning to get more value out of your Facebook campaigns
Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its...
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...
Are consumers burning out on social media?
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and...
Four ways to fix the social data disconnect
When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this...
8 tips for getting social media ads right
Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and...
Building social buzz: Our top 10 social media marketing columns of 2017
The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered...
The influence of affluence: How to leverage the ‘Affluencers’
Meet the "Affluencers." Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy...
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate...
What you need to know about Facebook’s new ad transparency
As Facebook begins rolling out its 'View Ads' tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new...
Your brand vs. social algorithms: The conundrum of 2018
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what...
Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an...
5 ways one entrepreneur used Instagram to build a powerful network of contacts
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing...
The Google Analytics Social channel is broken: Here’s how to fix it
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark...
4 steps to enhancing the customer experience with social media
Social media marketing isn't just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting...
Should you connect with your clients across social platforms?
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it's better to keep your work and...
Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement...
The latest social media craze for marketers: Going offline
Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...