How To Guides: Video Marketing
Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an...
Television is dead. Long live video
Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become...
4 myths about video social media marketing, debunked
Social video is here to stay, but sometimes it's hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of...
5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are...
Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online...
Video marketing prep for great holiday results
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start...
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why...
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your...
5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the...
The comprehensive guide to video advertising in 2016
Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display...
Why You Need To Make Video Part Of Your Marketing Automation Strategy
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing...
7 Tips For Launching A Video Marketing Strategy
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video...
Getting Online Video Ads Right!
Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any...
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s...
How To Market With The New Google Plus Showcase Hangouts
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music...
How To Code HTML5 Video Background In Email
By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We...
How To Create Memorable Mobile Video Content: Tips From 3 Pros
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of...
New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”
Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook,...
AdWords Video For “All” — Getting Started
The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on...
