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How To Guides: Video Marketing

  • Latest
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Eager to embrace live video? Inspiration and tips on how to get started

How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an...

Jordan Kasteler | Nov 7, 2017 at 2:37 pm ET
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Television is dead. Long live video

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become...

Peter Minnium | Nov 3, 2017 at 12:10 pm ET
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4 myths about video social media marketing, debunked

Social video is here to stay, but sometimes it's hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of...

Jordan Kasteler | Oct 10, 2017 at 10:49 am ET

 

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5 metrics to measure the success of Facebook videos

From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are...

Sweta Patel | Sep 29, 2017 at 1:41 pm ET
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Find your target audience with YouTube video advertising

Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online...

Will Scott | Sep 26, 2017 at 11:05 am ET
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Video marketing prep for great holiday results

Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start...

Brent Hieggelke | Sep 25, 2017 at 11:50 am ET
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It’s time for SMBs to go all in on social and mobile video

Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why...

Jordan Kasteler | Jun 22, 2017 at 11:17 am ET
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10 tips to make the most of live video

As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your...

Brad O'Brien | Mar 30, 2017 at 12:44 pm ET
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5 ways to use personalized video in your next marketing campaign

How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the...

Michael Litt | Nov 2, 2016 at 11:32 am ET
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The comprehensive guide to video advertising in 2016

Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display...

Thomas Stern | Mar 30, 2016 at 11:07 am ET
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Why You Need To Make Video Part Of Your Marketing Automation Strategy

Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing...

Michael Litt | Sep 11, 2015 at 9:08 am ET
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7 Tips For Launching A Video Marketing Strategy

Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video...

Michael Litt | May 22, 2015 at 11:04 am ET
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Getting Online Video Ads Right!

Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any...

Mona Elesseily | Oct 9, 2014 at 8:55 am ET
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4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s...

Jayson DeMers | Aug 8, 2014 at 9:00 am ET
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How To Market With The New Google Plus Showcase Hangouts

In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music...

Mark Traphagen | Aug 7, 2014 at 9:00 am ET
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How To Code HTML5 Video Background In Email

By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We...

Best of the Marketing Web | Jun 5, 2014 at 9:00 am ET
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How To Create Memorable Mobile Video Content: Tips From 3 Pros

It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of...

Aaron Strout | May 29, 2014 at 9:04 am ET
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New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook,...

Amy Gesenhues | Apr 1, 2014 at 9:12 am ET
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AdWords Video For “All” — Getting Started

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on...

Shelley Ellis | Jul 2, 2012 at 9:12 am ET
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