Internet Marketing
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The rise of the customer data platform as marketing’s ‘central nervous system’
Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades...
Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
Reaching users wherever they are
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through...
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using...
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette...
Making complementary media strategies work: The recipe for cross-channel attribution
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O'Reilly...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
How much should B2B companies invest in digital marketing?
What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based...
The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most...
3 ways to thrive in the year of customer experience
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to...
5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right...
Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to...
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers...
Monetizing your digital marketing expertise
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than...
