Internet Marketing
MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right...
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Wipro Digital buys customer experience firm Rational Interaction
There are no plans to reduce Rational's staff as it integrates with Wipro, the companies said....
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Marketers are taking greater ownership over CX initiatives: Survey
Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in April....
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...