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Internet Marketing

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Your website doesn’t need to cater to everybody — and that’s OK

When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the...

Sponsored Content: Exults | Mar 11, 2021 at 7:00 am ET
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The 8 best digital marketing courses in the US

Take advantage of remote learning opportunities with these recommended...

Sponsored Content: Careerplay | Mar 3, 2021 at 8:11 am ET
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Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET

 

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Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET
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Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET
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Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET
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Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...

Amy Gesenhues | Jun 10, 2020 at 2:57 pm ET
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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...

Kyle Henderick | May 27, 2020 at 12:35 pm ET
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MOPs community pulls together as many face job uncertainty

Because marketing operations teams are needed more than ever right...

Amy Gesenhues | Apr 3, 2020 at 1:32 pm ET
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WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:37 pm ET
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Is personalization, ID resolution worth risking customer trust?

As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....

Amy Gesenhues | Feb 27, 2020 at 2:25 pm ET
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Wipro Digital buys customer experience firm Rational Interaction

There are no plans to reduce Rational's staff as it integrates with Wipro, the companies said....

Amy Gesenhues | Feb 21, 2020 at 1:51 pm ET
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Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...

Amy Gesenhues | Feb 14, 2020 at 3:26 pm ET
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Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...

Amy Gesenhues | Feb 6, 2020 at 11:21 am ET
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Marketers are taking greater ownership over CX initiatives: Survey

Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...

Amy Gesenhues | Jan 24, 2020 at 2:26 pm ET
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Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...

Amy Gesenhues | Nov 26, 2019 at 12:47 pm ET
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Is it time to add a Journey Manager to your customer experience team?

Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....

Amy Gesenhues | Nov 6, 2019 at 3:31 pm ET
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To gain actionable customer insights, ask the right questions

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...

Amy Gesenhues | Nov 6, 2019 at 9:14 am ET
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IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in April....

Amy Gesenhues | Aug 21, 2019 at 1:46 pm ET
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Mavrck acquires GroupHigh to increase its influencer search index tenfold

Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....

Amy Gesenhues | Aug 20, 2019 at 9:47 am ET
  • Previous Articles »
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