Internet Marketing
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV...
Digital agencies are hiring, focusing on retention in 2019
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best...
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns....
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
What marketers can learn from the downsides of a record-breaking holiday sales...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Despite buzz, only one-third of B2B businesses are committed to ABM, report says
A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide
While these teams sometimes speak different languages, a focus on growth can bind...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other...
What negative SEO is and is not
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by...
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...