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Welcome to the next era of social media marketing

The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce...

Amy Gesenhues | Jun 24, 2019 at 11:21 am ET
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WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors

Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and...

Amy Gesenhues | May 8, 2019 at 1:13 pm ET
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IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...

Taylor Peterson | May 7, 2019 at 3:36 pm ET

 

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How to wed multiple martech stacks when companies merge

Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...

Amy Gesenhues | Apr 8, 2019 at 2:51 pm ET
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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

Lewnes discussed marketing technology trends and why robots will never replace...

Amy Gesenhues | Apr 4, 2019 at 3:33 pm ET
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Digital ad spending to top traditional for first time

Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...

Robin Kurzer | Feb 20, 2019 at 12:38 pm ET
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Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...

Robin Kurzer | Feb 13, 2019 at 2:55 pm ET
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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...

Robin Kurzer | Feb 12, 2019 at 1:17 pm ET
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LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV...

Robin Kurzer | Feb 12, 2019 at 1:11 pm ET
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Digital agencies are hiring, focusing on retention in 2019

Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best...

Robin Kurzer | Feb 5, 2019 at 11:00 am ET
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Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns....

Amy Gesenhues | Feb 1, 2019 at 1:04 pm ET
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Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...

Amy Gesenhues | Dec 19, 2018 at 12:22 pm ET
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Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....

Amy Gesenhues | Dec 17, 2018 at 2:44 pm ET
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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales...

Robin Kurzer | Dec 6, 2018 at 1:22 pm ET
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IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....

Amy Gesenhues | Nov 13, 2018 at 4:47 pm ET
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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...

Robin Kurzer | Sep 25, 2018 at 6:08 pm ET
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Despite buzz, only one-third of B2B businesses are committed to ABM, report says

A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM...

Robin Kurzer | Sep 12, 2018 at 9:02 am ET
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Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide

While these teams sometimes speak different languages, a focus on growth can bind...

Robin Kurzer | Sep 5, 2018 at 10:41 am ET
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New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...

Robin Kurzer | Aug 28, 2018 at 3:24 pm ET
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Report: Marketing leaders aren’t keeping up with the speed of data

The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...

Robin Kurzer | Jun 21, 2018 at 10:30 am ET
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