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Internet Marketing Industry: Acquisitions

  • Latest

Demandbase buys Engagio, adding heft to its ABM platform

Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B...

Henry Powderly | Jun 16, 2020 at 11:09 am ET

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...

Amy Gesenhues | May 29, 2020 at 12:14 pm ET

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of...

Amy Gesenhues | Apr 22, 2020 at 3:28 pm ET

 

News Corp to sell Unruly to Tremor for a song and a board seat

News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the...

Ginny Marvin | Jan 6, 2020 at 9:49 am ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

The combined sell-side platform will enable transactions on most digital ad formats, including connected...

Ginny Marvin | Dec 19, 2019 at 1:44 pm ET

What Cision’s acquisition signals for customers, martech industry

The company, which has been on an acquisition spree, will go private under Platinum Equity...

Jennifer Cannon | Oct 25, 2019 at 12:02 pm ET

Content recommendation rivals Taboola, Outbrain to merge

The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as...

Taylor Peterson | Oct 3, 2019 at 5:44 pm ET

McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular...

Jennifer Cannon | Sep 12, 2019 at 3:48 pm ET

Mavrck acquires GroupHigh to increase its influencer search index tenfold

Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....

Amy Gesenhues | Aug 20, 2019 at 9:47 am ET

WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ

Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....

Amy Gesenhues | Aug 12, 2019 at 5:28 pm ET

Microsoft acquires e-commerce advertising vendor PromoteIQ

The sponsored products platform will be a division of Microsoft Advertising....

Jennifer Cannon | Aug 5, 2019 at 1:39 pm ET

What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers

The acquisition will give advertisers the ability to use Amazon’s data from searches and purchases to target audiences beyond its own...

Taylor Peterson | Jun 5, 2019 at 12:36 pm ET

Salesforce will acquire Salesforce.org for $300 million

Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its...

Jennifer Cannon | Apr 17, 2019 at 12:23 pm ET

Akamai buys identity provider Janrain

With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary...

Barry Levine | Jan 7, 2019 at 4:39 pm ET

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...

Amy Gesenhues | Dec 19, 2018 at 12:22 pm ET

How effective acquisition strategies can drive growth

A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing...

Inbal Lavi | Dec 13, 2018 at 8:00 am ET

Forrester decides to buy SiriusDecisions

This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the...

Barry Levine | Nov 27, 2018 at 4:14 pm ET

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...

Barry Levine | Sep 21, 2018 at 4:15 pm ET

Adobe to acquire Marketo for $4.75 billion

After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...

Amy Gesenhues | Sep 20, 2018 at 5:42 pm ET
  • Previous Articles »
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